How To Do It: Launch A New Fashion Brand

February 20th, 2012

 

We are often heard waxing lyrical about emerging young British designers. In the midst of AW12 London Fashion Week we are delighted to confirm that we remain blown away by the length, breadth and depth of this country’s fashion offering.

Making it through to any aspect of Fashion Week is a huge achievement and must seem nigh on impossible for many emerging designers just leaving our brilliant fashion schools. “What are you/they looking for?” “How do we go about it?” are the questions we get asked on a daily basis: “How do we take our designs and make them receive serious consideration out there in the business world ?” (more…)

#LFW: What To Wear?

January 29th, 2012

Fred Butler (courtesy of Maia Adams, Adorn Blog)

So, it’s heading our way really quickly. London Fashion Week.

The very best Fashion Week of them all in my humble opinion. Alive, buzzing, risk-taking, reverberating, fresh and all with an audacious wink of its eye. (more…)

Tough Love

January 5th, 2012

My Mum is fond of telling the story of when I was a little girl. The one where all the other girls loved pretty dolls and I only ever wanted toy cars. And to climb trees. And to have terribly big adventures.

I still love cars (and now get to drive them- too fast probably) and I still lust after owning the highest of high tree house. One where I can pull the rope ladder up after me and leave the world behind (until I get hungry anyway). (more…)