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Young British Designers feature - 'How to be in Fashion now' - 4th August 2015 Biased maybe, but the UK really is the hotbed for young fashion talent. And no other retai..

YBD and Sophie Hulme picked out by Flossie, Style Fashion Editor – July 2015

Welcome to our very first Young British Designers Guest Blog. If you haven't already made the acquaintance of the Fashion Fantasist then please follow her link and do so! Likewise if you're an up and coming blogger who's as passionate about young British designers and fashion as we are then please get in touch. We'd love to hear from you.

Olivia Rubin's collections always excite me and fill me with joy. I adore the simplicity of the coveted 'Brick' print. I particularly enjoyed her Spring/Summer10 collection inspired by famous painted artworks. Looking at her recent Autumn/Winter 10/11 collection it took me a little while to realise what I was looking at in the muted nude and peach tones€¦ Bugs - this explained the drawn bugs that crawl across the screen of her website. Creepy Crawlies and bugs are not usually my cup of tea but in Rubin's graphic drawn style and beautiful hues the print really works and is not at all creepy but fun and playful.

For her Autumn/Winter 10/11 collection Rubin's inspiration started with dark, mystical and eerie imagery. Images from Hardy's nineteenth century romantic classics set in the midst of the English countryside forests were at the forefront of Rubin's research. The prints remain the focus of the collection with monochrome blocks and graphic 'Rose Thorn' patterns contrasting with the previously mentioned bug print. The well known 'Brick' work print is also featured.

Texture adds a new dimension to the collection with the use of wool, silver textured brocade and tulle used alongside Rubin's classic silk satin patterns. I really like the colour pallet of this collection with nude, peach and cream contrasted with flame orange, deep purple and camel against a black backdrop. The black really intensifies the colours and gives them a real richness. The garments themselves are made up of strong lines and curved panels that are typical of Rubin's work and emphasise the contour of the female form. The collection remains fun and quirky even with its dark inspiration. Dresses and tunics remain the prominent feature but separates have been introduced to add diversity to how the pieces can be worn.



In addition to her Autumn/Winter 10/11 collection Olivia Rubin has launched a new printed jersey range called 'Oli Rubi'. This Autumn/Winter10 diffusion collection brings together all of Rubin's signature prints on an array of casual basics. Prints such as the charming 'Brick' print, Spring/Summer09's 'Zebra' print and Spring/Summer10's 'Paint Splash' print are made more accessible. Prices range from £60-£110 and more info can be found on the website. This means that your favourite prints can make their way comfortably into your wardrobe and hopefully mine too!

 www.fashionfantasist.blogspot.com

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