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Young British Designers feature - 'How to be in Fashion now' - 4th August 2015 Biased maybe, but the UK really is the hotbed for young fashion talent. And no other retai..

YBD and Sophie Hulme picked out by Flossie, Style Fashion Editor – July 2015

Elvis Costello wrote a song called 'I Want You'. It's a deeply gutteral, longing type of song that twists and plays with your insides and leaves you breathless with desire.

There are objects of desire in the world of fashion that get us all that way. To the unfashionably unaware we are just plain weird. The very language of fashion is weird. We speak of 'dying for' a dress, a bag, a pair of red soled shoes. We get ourselves 'dressed to kill'. We go without absolute necessities to buy ourselves the very item that's set our hearts racing. We even starve to fit the jeans that we have 'fallen in love' with.

Crazy. Yet wonderfully life affirming. The  search, the discovery, the slow build of desire or even love at first sight, the dreaming, saving, imagining owning, wearing. Fantasy, fun, joy and momentary fulfilment. And then on again.

We'd like to share some of our favourite 'wants' with you.

Starting with my gorgeous red Issi Messenger Bag.

I'd like to be a lady. A truly sophisticated 'It' lady. But I'm not. For the last six months I've carried a Mulberry Alexa day in, day out. It's battered and beaten and the leather has become as wrinkled and soft as an octogenarian's skin. It has pen marks and one of the gold clasps has been replaced by the nice man at Timpson's with something vaguely similar. It's a truly nice bag, I like the way it's looking more mine as it ages. But. I don't love it. And the reason I don't love it is that every time I walk down Oxford Street or around Bicester Village or most anywhere except when I'm walking the dog I see the selfsame bag. Everywhere. Real, fake or a parody of.

Now then, back at Estethica in February this year, we met up with the fine people at Issi. Issi take the waste products that most of us don't even think about and turn them into beautiful objects. They also make a contribution to the charities most closely connected to those waste products. So, good, good and more good. However, good needs to be desirable, needs to rise above the 'holier than thou' mediocrity so many ethical products were once guilty of.

Meet my beautiful big red messenger bag.

Recycled fire hose. Banded. Every single one slightly different. Limited edition. Created in collaboration with Paul Morrison, Artist. The interior lined in reclaimed gold parachute silk screen printed with volcano artwork.



A bag to carry your life in. Laptop, notepads, fountain pen, ink, wallet, makeup bag, spare cardie and 'stuff'. This bag got me through four days of London Fashion Week. This bag got rained on and it just wiped off. This bag got admiring glances and lustful stares. Even the odd stroke.

And every time I flipped the flap a burst of gold silk sunshine shone all about me. This bag is just wonderful. Three practical pockets inside, a strap that allows you to comfortably navigate London,Leamington Spa and Paris, plane, taxi, train.

And best of all I haven't seen anyone with another one. Not anywhere. Yet.

You won't tell will you?

Issi Messenger Bag. £260 at youngbritishdesigners.com.

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Etty

Here's an article about your website : http://samsensibility.blogspot.com/2010/10/fashion-wind-is-turning-in-uk.html

Friday 1 October 2010 - 2:19pm

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