When someone says to me “London Fashion Week” three things go through my head. The first is the visceral thought of the pain of over a hundred show requests. The second is the dread of how sparse my wardrobe is and how the h-e-double-hockey-sticks am I going to create five different outfits without looking like an absolute plebe. The third thing is something I can’t describe, but it makes me feel fairly giddy and nauseous at the same time. Go figure. (more…)
We are often heard waxing lyrical about emerging young British designers. In the midst of AW12 London Fashion Week we are delighted to confirm that we remain blown away by the length, breadth and depth of this country’s fashion offering.
Making it through to any aspect of Fashion Week is a huge achievement and must seem nigh on impossible for many emerging designers just leaving our brilliant fashion schools. “What are you/they looking for?” “How do we go about it?” are the questions we get asked on a daily basis: “How do we take our designs and make them receive serious consideration out there in the business world ?” (more…)
