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Young British Designers feature - 'How to be in Fashion now' - 4th August 2015 Biased maybe, but the UK really is the hotbed for young fashion talent. And no other retai..

YBD and Sophie Hulme picked out by Flossie, Style Fashion Editor – July 2015

At Young British Designers we were the very first to fall in love with and stock Eudon Choi. AW13 will be our seventh season of loving him and our passion burns ever brighter.
Yesterday's salon show was a wonderful experience. Not only for the collection itself but because the room was rammed with the great and the good, the excitement was palpable and everyone there knew we were about to witness a maestro.
Eudon did not let us down. Far from it. There were his signature, exquisitely tailored pieces of outerwear but there was also a fresh new take on Russian workwear romance. Just about there floral embellishment upon starched fine striped full skirts and pants. Oversized headscarves suddenly looked the most desirable accessories for AW13. Joanne Stoker shoes added a modicum of allowed frivolity. And then there were knits to wrap out the Moscow climes in. Dusky pinks and cobalt blues and textures too. Just glorious. Much joy was felt by all.
Eudon Choi. At www.youngbritishdesigners.com

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