We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..
My Mum is fond of telling the story of when I was a little girl. The one where all the other girls loved pretty dolls and I only ever wanted toy cars. And to climb trees. And to have terribly big adventures. I still love cars (and now get to drive them- too fast probably) and I still lust after owning the highest of high tree house. One where I can pull the rope ladder up after me and leave the world behind (until I get hungry anyway). And I'm wondering if this is where it all started, my love for things tough. The Parka rather than the Princess Coat. The Biker Boots as opposed to the Mary Janes. The Little Lacey Dress, yes, but worn with my Doc Martens. For me there's nothing more appealing than a bit of girliness worn with big toug..