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A New Kind Of Joy: Eudon Choi

At Young British Designers we were the very first to fall in love with and stock Eudon Choi. AW13 will be our seventh season of loving him a..

Fred Butler (courtesy of Maia Adams, Adorn Blog) So, it's heading our way really quickly. London Fashion Week. The very best Fashion Week of them all in my humble ..

My Mum is fond of telling the story of when I was a little girl. The one where all the other girls loved pretty dolls and I only ever wanted toy cars. And to climb trees...

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Eudon Choi

Gently Feminine: Eudon Choi SS13

It is the mark of a true master when he moves from boy to boy-girl to girl yet manages to retain his very own signature aesthetic. Eudon Choi brought us SS14 in a burst of florals and stripes. More gently feminine than we've ever seen before yet for all its exuberance still cleanly, precis..

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Gracefully Eudon Does It

Lace. And drape. And stripes and flowers. That's what Eudon's girls are made of #SS14 #LFW

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Editor’s Choice: Mail Online feature the Black Lowther Dress by Eudon Choi as the perfect little black dress, inspired by Lily Collins’ look for her Daybreak appearance. #MailOnline #SheWearsItWell #LBD #YoungBritishDesigners

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