We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..
We should be floating about in mere slips of summer dresses. We should be wearing denim shorts and raffia wedges. And our legs. Our legs should be at their sunny season best: looking long, tanned and ending in glossy colour pop toes.But none of this is happening.Because it's been raining. Because it's still raining.But all is not lost. We have a brand new young British designer at YBD. A lady called Rebecca Cluett, a Ravensbourne graduate who has created tights like no others. Tights to make our still Wintery legs hop, skip and jump with joy. Her brand is inspired by the hosiery of yesteryear and is memorably and evocatively entitled "hose.""The inspiration for the first collection from hose. comes from the traditional seam that travels up ..
When someone says to me "London Fashion Week" three things go through my head. The first is the visceral thought of the pain of over a hundred show requests. The second is the dread of how sparse my wardrobe is and how the h-e-double-hockey-sticks am I going to create five different outfits without looking like an absolute plebe. The third thing is something I can't describe, but it makes me feel fairly giddy and nauseous at the same time. Go figure. Fashion week is a figurative pain in my rear end. Early mornings, late nights, inflated egos, seeing that person you can't tolerate, having serious outfit envy - it all adds up to me saying "I hate fashion week" over and over until my assistant has decided she's sick of me. And yet (and mayb..