It is the mark of a true master when he moves from boy to boy-girl to girl yet manages to retain his very own signature aesthetic. Eudon Choi brought us SS14 in a burst of florals and stripes. More gently feminine than we've ever seen before yet for all its exuberance still cleanly, precis..
The inspiration for JENA.THEO's AW13 collection was taken from American author Hunter S.Thompson's infamous book: "Hell's Angels" and a quote from the book reverberated about the intimate London Fashion week salon show: "half bright souls turned mean and nervous from too much bitter wisdo..
We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..