We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..
I have always wanted a vintage Chanel bag. Doesn't every single girl the whole world over?Yet my desire flies in the face of everything I love about seeking out the unique, finding and wearing the hitherto unfound. As much as I am beguiled by the soft criss crossed leather, the swinging gold chain and the evocative logo I fight against my instincts because Young British Designer is all about finding the Chanels of tomorrow. Whilst obviously appreciating all that has gone before.Yesterday we unwrapped the new J.W.Anderson Pre-Fall Collection. We had ordered some bags but were yet to see them up close. Three oversized clutches. One black, one white, one patent burgundy.But in real life.Oh my.I've never wanted to hug a bag before. These bags a..
Sometimes a pair of shoes gets into your head and won't let go. You can see yourselves in them, see them making every outfit burst into life, see everyone staring at your gorgeous new heels. What you absolutely can't see is your life, your wardrobe, your summer without them. T's been that way with me since I laid eyes on the Sirena skyscraper heels from Atalanta Weller. They are everything I love about young British designers and they are everything I love, personally, in a shoe. They are high. But being made by Atalanta I know that I will be able to walk in them all day long with that peculiar springy comfort only her designs give me. They have an element of strapped up bondage about them. Something that makes me feel at once s..