We fell in love with her penguins many seasons ago now at what was then Vauxhall Fashion Scout..and we've adored her self-confessed 'British Barminess' ever since. Charlotte Taylor inspires and delights us each and every time. This season our very favourite print is all about the zeb..
We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..
Graduate Fashion Week 2012 opened its doors on Sunday to rapturous applause. Bigger, bolder, better. Polished, accomplished and professional. This event really has come of age.And it's not only the event but the students too. Taking an hour to wander about the stands before a day's judging we were in awe of the presentations being made by the colleges and by the students themselves. It was clear to see that the skills of branding/marketing and merchandising had all been taught and learned quite quite brilliantly. That there was an implicit understanding that just superb design and craftsmanship were no longer enough. The huge, potentially cavernous venue of Earls Court felt full of vibrancy, colour and energy and the sponsors, George, ad..