Young British Designers feature - 'How to be in Fashion now' - 4th August 2015 Biased maybe, but the UK really is the hotbed for young fashion talent. And no other retailer highlights them in quite the same unique way as youngbritishdesigners.com 'We see this as YBD really coming of age. People told us we were crazy to take a risk on new talent. They said consumers only wanted big brands. Move on five years and that desire for the unique is now insatiable' - Debra Hepburn.
I've always been a Marant fan. Before she became a truly global phenonemon (did that time really exist?) I used to mooch around ebay France translating myself into countless bargains and a few very bad buys. I still have three utterly unique Marant pieces that I wear with great fondness and a certain sense of privilege. Marant's early collections always felt small, personal and as if each piece was special in its own right. More than this though was her great sense of nonchalant style. I always thought this was to do with being an über cool French girl. I once knew a Marant type girl. She wasn't archetypally pretty. Men walked past her without a second look. But women? Women adored her. Watched her every move, studied her every look ..
It is the mark of a true master when he moves from boy to boy-girl to girl yet manages to retain his very own signature aesthetic. Eudon Choi brought us SS14 in a burst of florals and stripes. More gently feminine than we've ever seen before yet for all its exuberance still cleanly, precis..