At Young British Designers we were the very first to fall in love with and stock Eudon Choi. AW13 will be our seventh season of loving him and our passion burns ever brighter. Yesterday's salon show was a wonderful experience. Not only for the collection itself but because the room was ra..
We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..
I have always wanted a vintage Chanel bag. Doesn't every single girl the whole world over?Yet my desire flies in the face of everything I love about seeking out the unique, finding and wearing the hitherto unfound. As much as I am beguiled by the soft criss crossed leather, the swinging gold chain and the evocative logo I fight against my instincts because Young British Designer is all about finding the Chanels of tomorrow. Whilst obviously appreciating all that has gone before.Yesterday we unwrapped the new J.W.Anderson Pre-Fall Collection. We had ordered some bags but were yet to see them up close. Three oversized clutches. One black, one white, one patent burgundy.But in real life.Oh my.I've never wanted to hug a bag before. These bags a..