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ED-LONDON

Beautiful, intricate and intimate: ED-London

Erin Donohue is the designer behind exciting new scarf brand ED-London. Much like her designs Erin's creative process is delicate and multi-layered. Each pattern is carefully hand-painted and then digitally re-worked before being printed onto translucent silk. Each piece is a limited edition wearable work of art with dream-like nostalgic imagery evoked from Erin's own memories and real-life experiences.

Beautiful, intricate and intimate: ED-London

Erin Donohue is the designer behind exciting new scarf brand ED-London. Much like her designs Erin's creative process is delicate and multi-layered. Each pattern is carefully hand-painted and then digitally re-worked before being printed onto translucent silk. Each piece is a limited edition wearable work of art with dream-like nostalgic imagery evoked from Erin's own memories and real-life experiences.

Inspiration

The ED-London designs are inspired by places the designer has travelled, memories and feelings of nostalgia. She believes in producing timeless pieces not dictated by current trends that dissolve over the years.

The inspiration for her first collection, ‘Ibizan Garden’, was from a bohemian dream-like garden at a guesthouse in St Joan, Ibiza. She spent many long hot days observing and painting this hidden gem full of exotic flowers and bursts of colour. Parrots feature heavily in her designs following a series of repetitive dreams she had whilst in Ibiza. She later found out that parrots signify new beginnings, ideas and growth. And so began her adventure to follow her dream - ED.

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Which trends do you fancy for Spring? https://t.co/3vK6Yqu4Kk

#shewearsitwell in my absolute fave mash-up of tailored boy wear with flowing silks & flats #lotd #ootd... https://t.co/Fi8n0WPXSe

#shewearsitwell in my absolute fave mash-up of tailored boy wear with flowing silks & flats… https://t.co/eoriQBoTmY

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Decoding Theresa May's Brexit Speech and What it Means for Fashion https://t.co/JFfd2ASYJL via @BoF

But that back. Oh @hel_law #sweaterdress as featured by hufmagazine & styled by… https://t.co/IUQtE9hQsh

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DAZE styled by @paigemurphystylist for @hufmagazine wearing our @helenlawrenceknits sweater dress to dazzling... https://t.co/kHBlE2Dgx0

DAZE styled by paigemurphystylist for hufmagazine wearing our @hel_law sweater dress to… https://t.co/QFfukj9yt5

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