


PARTIMI was founded by London-based designer Eleanor Dorrien-Smith. Eleanor graduated from Central Saint Martins with a BA in Fashion and Print in June 2008 and she worked for Mary Katrantzou, John Galliano, Eley Kishimoto and Tata-Naka before setting up PARTIMI.
Stemming from the architectural term parti (being the conceptual starting point of a design project) the PARTIMI label was formed to create striking, uncontrived designs, defined by intriguing concepts and an inherent environmental edge.
SS13: "PELICAN"
For SS13 the collection is inspired by Sarasota, Florida. This collection was to evoke my mother's hometown; the sparkling gulf, pelicans, 1960s architecture and the sun-baked tiles of the Ringling Bros waterside mansion.
All of the fabrics are printed one hour outside of London and the clothes are sewn in a family run factory in East London.
The collection is at once wearable and a joyous 'eco-friendly' alternative. Partimi pieces are made from locally and ethically produced organic textiles with digital print (as opposed to the wasteful and polluting screen-printing process which dominates the industry). The story behind the garments is just heartwarming: Eleanor's designs are very much a part of the woman behind the brand; personal, passionate, intimate.