PARTIMI was founded by London-based designer Eleanor Dorrien-Smith. Eleanor graduated from Central Saint Martins with a BA in Fashion and Print in June 2008 and she worked for Mary Katrantzou, John Galliano, Eley Kishimoto and Tata-Naka before setting up PARTIMI.
Stemming from the architectural term parti (being the conceptual starting point of a design project) the PARTIMI label was formed to create striking, uncontrived designs, defined by intriguing concepts and an inherent environmental edge.
For SS13 the collection is inspired by Sarasota, Florida. This collection was to evoke my mother's hometown; the sparkling gulf, pelicans, 1960s architecture and the sun-baked tiles of the Ringling Bros waterside mansion.
All of the fabrics are printed one hour outside of London and the clothes are sewn in a family run factory in East London.
The collection is at once wearable and a joyous 'eco-friendly' alternative. Partimi pieces are made from locally and ethically produced organic textiles with digital print (as opposed to the wasteful and polluting screen-printing process which dominates the industry). The story behind the garments is just heartwarming: Eleanor's designs are very much a part of the woman behind the brand; personal, passionate, intimate.