Background
September 2010, sees the brand launch of She Died Of Beauty by long standing friends Super Model Erin O'Connor and Stylist Kate Halfpenny.
A simple yet concise collection of 5 beautiful typographically perfect t-shirts and 2 bags, with a play on the brand name itself. In their own words, "the very visual nature of fashion is to manipulate and exaggerate almost everything. We loved the idea of twisting a polite sentiment into a naughty yet, frivolously funny statement that we hope will appeal to all."
Inspiration
The inspiration behind the brand name and collection is to make "a teasing yet affectionate tickle at the fashion industry we continue to love, honour and serve", showcased through a capsule collection of invigorating and lovingly created organic cotton t-shirts and bags in a classic monochrome palette.
Beholders can choose their own individual style statement from: She Died Of Beauty, She Died Of Kisses, She Died Of Perfection, She Died Of Love and She Died Of Individuality.
The brand origins are firmly rooted in London, with a creative collision of informed education; Kate at St Martins School of Design and Erin within the political & potent world of fashion, providing a signature style, which is witty, purposeful and unapologetic.
The core brand philosophy is based upon ethically and organically sourced materials important to both Erin & Kate "after all, there's no reason why style and conscience can't co-exist!", say the design duo.
How does it make you feel?
Pretty and witty and wise.
