David Longshaw, St Martins (BA hons), RCA (MA). After graduating in 2007 David received a flurry of press and nominations for International Awards. He secured a position at Alberta Ferretti even before his final graduate collection was shown. Although keen to launch his own label he felt it important to gain some international commercial experience and went on to work for Max Mara. In tandem he has pursued his natural talent for illustration which is where many of his designs find their beginnings.
David won the BFC Elle Talent Launch Pad which has even further raised his profile and saw Helena Christensen wearing one of his creations in ELLE. VOGUE have named David as one of their "Designers To Watch" and ELLE as one of their "Rising Stars".
'ONCE UPON A TIME WAS NOT HOW IT STARTED- THE STORY OF MAUDE'
'Welcome to my world. Before we even get to the clothes, it's all about the story with David Longshaw'- Jessica Bumpus, September 2011 Issue, British VOGUE.
'This season it's all about Maude. Maude prints on garments, Maude bags, even Felt Maude's in paper doll dresses to buy. Maude is the fabric fashion mouse I made at St Martins, described by British VOGUE (September 2011) as a 'cult creation'. I've illustrated her for a variety of publications from the London Fashion Week newspaper to vogue.com. There's even a Maude story I created to inspire the collection: 'The story: Having fallen down a hole and into a dress, Lucia (who is trying to escape from a frightfully dull wedding) is a tad surprised to be greeted by two talking fabric mice, (Maude and Doris) and in turn Maude is surprised to hear that Lucia has no idea who she is. 'How can you not know who I am! I'm Maude, Editor-in-Chief of MAUDEZINE, 'The future fashion bible.' Oh dear, Lucia thought, I have definitely had too many wines. It's all gone a bit Alice in Wonderland here. I've even fallen down a hole, there'll be a white rabbit hopping along any minute now. Introductions done, Maude tells Lucia about her and Doris's adventures through the cellar they had all fallen into, journeying to rooms filled with house dresses (houses in the shape of dresses and whole cities made to look like vast wardrobes of hanging houses). Then it was time to get back up to ground level and back to editing MAUDEZINE. It really was time to go, fashion waits for no man- or fabric mouse.' They just had to figure out how to escape.