MASC was founded in 2011 by designers Duncan Shaw and Billy Yick, a couple sharing an impressive catalogue of achievements. Highlights consist of graduating in Fashion Design from Nottingham Trent University with 1st Class Honors, a breathtaking appearance in the final gala show at London Graduate Fashion Week and successfully stocking their debut collection in a dedicated pop-up-shop in Selfridges, London.
Duncan was personally selected to study in Paris at the the Institut Francais De La Mode, as the only British graduate on the exclusive Masters Fashion Design programme, culminating in a Distinction awarded by Pierre Berge, co-founder of Yve Saint Laurent. Duncan & Billy have since had work featured in publications such as i-D Magazine, The Times and TL Magazine.
MASC was born from the idea of equipping the human form with an armoured elegance and chic minimalism. The label will introduce women's wear collections that translate notions of concealment, mystery and the sensation of being 'masked' into draped and structured silhouettes.
Launching with a debut collection of dresses and separates that feature extraordinary cutting techniques, luxurious fabrics and expressive drape. Influenced by Japanese simplicity, the form focused pieces offer geometric panelling, asymmetric hems and unorthodox silhouettes.
MASC beholds a dark and engaging identity, delivering a silently powerful presence, both effortless and disarming.
Each piece is hand made in England and belongs to an exclusive limited edition programme.
The label translates notions of concealment, Japanese simplicity and mask-like mystery into draped and structured women's wear silhouettes. Beholding a dark and engaging identity, MASC delivers a silently powerful presence, both effortless and disarming.
Specialising in highly finished women's ready-to-wear and accessories, the label's signature aesthetic explores extraordinary cutting techniques, luxurious fabrics and expressive drape. MASC strives to create unique form-focused womenswear, featuring layering, unorthodox silhouettes and simple geometry.
For SS13 MASC have entitled their collection 'Broken Wing'.