Background
"Simplicity is the ultimate sophistication" - Leonardo da Vinci. Zoe Jordan's understanding of this basic but indispensable principle allows the London label, Irwin & Jordan to persuade the contemporary female silhouette into an era of sensual urban sophistication.
Mixing Savile Row tailoring, contemporary cuts and heritage fabrics allows Irwin & Jordan to defy stereotypes of fashion pleasantries. With a penchant for challenging the lines between dusk and dawn and a taste for effortless elegance, Irwin & Jordan's quintessential look is unmistakable.
Irwin & Jordan pays homage to the London girl whose classic look flirts with androgynous charm. If simplicity is the ultimate sophistication then Irwin & Jordan is the embodiment of that simplicity.
Irwin & Jordan have been announced as winners of the BFC Elle Talent Launch Pad.
WWD have named Irwin & Jordan as one of 11 designers to watch in 2011.
Inspiration
Classic tailoring mixes with girly dresses and androgymous silhouettes for the AW11 collection from much lauded London label Irwin & Jordan.
Telling London Fashion Week that her collection was inspired by "vintage jewels, Wall Street and a military heritage" Zoe Jordan's standout collection is aimed at girls who are "a boys" best friend and a girl's best confidante."
How does it make you feel?
Every boy's best friend.
