Background
Born in Magherafelt, Northern Ireland in 1984, Jonathan William Anderson originally wanted to pursue a career in acting. Whilst studying drama he discovered a love for stage costume and went on to study menswear at the London College of Fashion. His collection made its debut at London Fashion Week in 2007. J.W.Anderson thereafter embarked upon a natural progression into womenswear alongside his formidably esoteric accessories collection.
Inspiration
'The Fear Of Naturalism' is the title of J.W.Anderson's AW11 collection.
"This season is based on the idea of geometry. The formation of a modern youth culture, a sense of freedom. Tearing down the architecture that defines them to create a new image. The introduction of Swarovski Elements brings a femininity and sophistication mixed with a multitude of textures and colours. A sense of tradition from paisley is paired with modern tailoring and fits. Filmed on Super 8, the launch film was inspired by youth and liberation. An optimism for the future."
How does it make you feel?
Straight out of your boyfriend's bed, slipping into his wares and carrying him with you. All day long.

























