Background
David Longshaw, St Martins (BA hons), RCA (MA). After graduating in 2007 David received a flurry of press and nominations for International Awards. He secured a position at Alberta Ferretti even before his final graduate collection was shown. Although keen to launch his own label he felt it important to gain some international commercial experience and went on to work for Max Mara. In tandem he has pursued his natural talent for illustration which is where many of his designs find their beginnings.
David won the BFC Elle Talent Launch Pad which has even further raised his profile and saw Helena Christensen wearing one of his creations in ELLE. VOGUE have named David as one of their "Designers To Watch" and ELLE as one of their "Rising Stars".
Inspiration
Last season David sent his fashion bloggers to the globe's fashion capitals in a collection of five scarves. This season Irlam & Chloe (her food obsessed dog) accompanied by Penketh & Genghis (her ill-tempered budgie) have rather unexpectedly become inspired by the Olympics to start playing sport. But not just any old sport, oh no, not for them all of that nasty sweat and unattractive outerwear: "I demand flowers! And gorgeous fabrics, and beautifully surreal hats." In other words David's wildly romantic, imaginative and gloriously vibrant scarves.
How does it make you feel?
Fantastical and feminine.
