It was a long time coming. A global destination store focusing entirely upon the best and brightest of our homegrown fashion designers. A world stage where our most talented young people can strut their immensely wonderful stuff.
Here in Great Britain we have a tremendous infrastructure in place for up and coming designers: world leading colleges and schools, the mighty British Fashion Council with its relentless dedication to the cause, affiliations with Vogue, Elle, Topshop and more. New designers can sometimes find themselves stocked by amazing retailers from the likes of Topshop to the formidable Matches Fashion, Net-a-Porter, Selfridges and a smattering of gorgeous boutiques the land over. But there was no single retailer purely representing designers based here in the United Kingdom. Until YBD.
youngbritishdesigners.com launched in September 2010. It was born out of a passion for British fashion. In particular a passion for young designers (and by young we mean in the formative years of their brand, we really don't mind if they start designing at 60 or beyond.)