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A global online fashion store with a collection of the very best in emerging British talent.

We curate with soul. 
We find the original. The daring. The unique.

Young British Designers.

They are true creators.
They challenge convention with their unstoppable spirit.
They craft timeless pieces for your forever wardrobe, meticulously designed and produced with integrity.

Shop the new generation

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Wear it's at

Celebrating #independents never tasted so good! @land_restaurant @GWABirmingham tonight

Fast fashion: Britons to buy 50m 'throwaway outfits' this summer https://t.co/4mFByr0fp1

Instagram, WhatsApp, and Facebook are having issues. Again. - Mashable https://t.co/LPcuFcjRRl

Meet buyers and experts from the fashion industry at this one day extravaganza with @e_nation in Manchester.… https://t.co/cjiPxqvg0m

If you’re looking to start or grow a fashion business, this is the event for you. Meet buyers and experts from the… https://t.co/vtHDHOd6Yb

“A hotbed of burgeoning fashion dynamos” Thank you @htsi for a great feature today #youngbritishdesignershttps://t.co/s12fbmpG4w

NEW IN: @bitestudios Beautiful, luxury & sustainable fashion. • Ethically made pieces in organic silk, fair-trad… https://t.co/QY9DSyNmkC

Is there a better dress in the whole of England to wear to the theatre? It has ACRES of silk (swipe left to see) to… https://t.co/SVJRuALhlJ

New In // The most standout biker we’ve ever laid our hands on. A myriad of detailing, texture and craft technique… https://t.co/1mPOFDLmpR

Sale Away.....

Our own sale picks

1

Cotton Poplin Smocked Pocket Marigold Skirt

By Teija Eilola

So orange is going to be THE colour of SS20 and this skirt works now and with winter knit..

YBD
Cotton Poplin Smocked Pocket Marigold Skirt by Teija Eilola

2

MEADOW PRINT BUTTERFLY Blouse

By Ziiga

Wear a bright and beautiful ditsy floral by ziiga....

YBD
MEADOW PRINT BUTTERFLY Blouse by Ziiga

3

DANCING LIGHT SKIRT. White Dot

By Kelly Love

Beautifully flowing and romantic micro polka dot skirt.....

YBD
DANCING LIGHT SKIRT. White Dot by Kelly Love
YBD
Cotton Poplin Smocked Pocket Marigold Skirt by Teija Eilola

FREIDA DRESS in Gothic Floral (Iced Lilac) - last one

By Klements

Simply effortless dress for warm weather uniqueness....

4

YBD
FREIDA DRESS in Gothic Floral (Iced Lilac) - last one by Klements

LEON DRESS. Lavender

By LF Markey

Easy, breezy lavender time...

5

YBD
LEON DRESS. Lavender by LF Markey

Sleeveless DRESS with BIRDS

By Simeon Farrar

Away with the birds....

6

YBD
Sleeveless DRESS with BIRDS  by Sleeveless DRESS with BIRDS

In the News, On the Streets

How fans, friends & followers wear YBD.

Stella Magazine - June '19

Stella Magazine - June '19

Coverage in STELLA Magazine, June 23rd.  Minki London's Coat of Many Colours - £795  

Afi Magazine Issue 5

Afi Magazine Issue 5

Coverage in Afi Magazine, featuring Minki London and J.Won. Products Featured: J.Won Strip Maxi Skirt - £335 / Minki London Organza Coat of Many Colours - £795 ..

Sicky Magazine

Sicky Magazine

Sicky Magazine, featuring Natalie B Coleman and Eudon Choi. Solstice editorial for @sickymagPhotography & art director @stellamorais_ Fashion stylist @heathergreenstylist Hairstylist @richardphillipart Make up artist @miranda..

Noctis, The Subculture Issue

Noctis, The Subculture Issue

Noctis Magazine, The Subculture Issue, featuring Joanna Cave's Anaire Earrings in Gold. (£480)  

Vogue Italia

Vogue Italia

Sophrodyne -vogueitalia Sophrosyne means ’a healthy state of mind, characterized by self-control, moderation, and deep awareness of one’s true self, and resulting in true happiness’. . Photography: The MasonsMa..

Rue de Valmy

Rue de Valmy

Pas très original comme nom d'article, j'avoue, mais j'étais un peu en manque d'inspiration (pour une fois!). Pardonnez-moi ! Ca fait un sacré bye que je n'avais pas posté un look par ici, alors je prof..

Young British Designers

Young British Designers

A l'heure où je vous écris, je mange une pizza Domino's (la honte quand on sait que j'aime faire à manger et que je raffole de la gastronomie italienne) d..

NYLON Español

NYLON Español

NYLON Español, featuring the Longshaw Ward’s black on black transparent jacket.

Veneno Magazine

Veneno Magazine

May 2019: Veneno Magazine, featuring Moon Lee’s light violet shirt dress.

Hunger Magazine

Hunger Magazine

Hunger Magazine - Young Blood: Five New Editorials for Hunger TV. Featuring Havva & Dear Frances. PHOTOGRAPHY Suraj Nongmaithem // STYLING Marissa Jian // MODELS Isabell..

Stella Magazine May 2019

Stella Magazine May 2019

Stella Magazine - 5th May 2019, featuring J.Won’s striped cardigan. 

GLASS Online

GLASS Online

GLASS magazine feature, featuring Teija's red shirt alongside Maison Margiela and Jimmy Choo.April 2019. Model: Bing BingPhotographer: Eric FrideenCreative Direction/Art Direction: Kate GoodeStylist: Holly Macnaghten

Gabriella Berdugo x Simeon Farrar

Gabriella Berdugo x Simeon Farrar

@leboudoirselectif wearing YBD's Simeon Farrar Attention Tote at London Fashion Week.  

Jodie L Dunworth x Kelly Love

Jodie L Dunworth x Kelly Love

@jodieldun wearing YBD's Kelly Love Lost Innocence Blouse at London Fashion Week.  

Anisa Sojka x YBD

Anisa Sojka x YBD

@anisasojka wearing YBD's Alice Lee Coffee Sack Coat at London Fashion Week.  

Becky Tong x YBD

Becky Tong x YBD

DJ @becky.tong wearing YBD's SYKES Grace Roll Neck Body in Zebra and Eudon Choi Rachel Trouser in Camel Cotton to the Dior Exhibition Launch at the V&A Museum, London. ..

@theslumflower

@theslumflower

@theslumflower wearing YBD's Kirsty Ward Light Blue Cluster Earrings

Mama Uniform!

Mama Uniform!

Me voilà en route vers mes derniers jours / mes dernières semaines avant "LA" rencontre tant attendue. Et je dois dire que depuis que je suis en congé maternité, j'évite au maximum les tenues un ..

Stylonylon x Kelly Love

Stylonylon x Kelly Love

@stylonylon x YBD Young British Designers | Kelly Love For the last in my series with Young British Designers, I wanted to share with you the work of womenswear de..

Stylonylon x Paradise Row

Stylonylon x Paradise Row

@stylonylon x YBD Young British Designers | Paradise Row   One of my favourites to share with you from Young British Designers has to be east London&rsq..