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A global online fashion store with a collection of the very best in emerging British talent.

We curate with soul. 
We find the original. The daring. The unique.
Young British Designers.
They are true creators.
They challenge convention with their unstoppable spirit.
They craft timeless pieces for your forever wardrobe, meticulously designed and produced with integrity.

Shop the new generation.

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Wear it's at

#ErotiqueVoilée Eudon Choi #AW19 fusing #meretoppenheim & #guybourdin in a highly stylised, teasingly erotic, charm… https://t.co/v0NVxtPAmF

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STOP: This designer I chased down the street. This designer made my heart beat that bit faster. And that was ‘just’… https://t.co/AEJ1b2Y7b4

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I posted a new video to Facebook https://t.co/DTEhVkReMv

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The 'Joy' emotion comes from within the individual, rather than a particular event. The most joyful of people are t… https://t.co/hhieBnGWzK

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Now you can carry a bit of harmony, serenity and mindfulness everywhere you go with this PARADISE ROW bag with gold… https://t.co/vncKrUh2e9

This is us. A global destination store focusing entirely upon the best and brightest of British fashion. We’re ob… https://t.co/9NZBQRvso8

Introducing CREASE - feminine pieces designed with honesty & integrity. Embroidered silk to instantly fall in love… https://t.co/vk0k0H6xsU

Minki is back with more playful, whimsical and utterly wearable pieces for the contemporary woman. Shop now:… https://t.co/dAoamV98eA

Just Add Colour

It's Time

1

MILO DRESS. Blue Stripe

By LF Markey

Big and bold and bright and beautiful

YBD
MILO DRESS. Blue Stripe by LF Markey

2

VENUS TEE. White

By LF Markey

Layer now to add a loitering smile

YBD
VENUS TEE. White by LF Markey

3

WINSTON TEE. Red Stripe

By LF Markey

Red Stripe. Twice as nice.

YBD
WINSTON TEE. Red Stripe by LF Markey
YBD
MILO DRESS. Blue Stripe by LF Markey

Fifi Smock Dress in Birds Fly Print - Last one

By Tallulah & Hope

Just add jeans until it's time to bare legs.

4

YBD
Fifi Smock Dress in Birds Fly Print - Last one by Tallulah & Hope

The Rainbow Scarf

By Beshlie McKelvie

Rainbows are to be worn all seasons long.

5

YBD
The Rainbow Scarf by Beshlie McKelvie

Bohemian Rhapsody Necklace

By Maha Lozi

Summer blues are coming. Wear this to usher them along.

6

YBD
Bohemian Rhapsody Necklace  by Bohemian Rhapsody Necklace

In the News, On the Streets

How fans, friends & followers wear YBD.

The London Chatter x Dear Frances

The London Chatter x Dear Frances

@thelondonchatter x Dear Frances @thelondonchatter wearing YBD's Dear Frances Spirit Boot in Black Croc.  

Stylist Magazine

Stylist Magazine

Stylist Magazine featuring the Eudon Choi Tompkins Trench Coat in Red.

@theslumflower

@theslumflower

@theslumflower wearing YBD's Kirsty Ward Light Blue Cluster Earrings

Mama Uniform!

Mama Uniform!

Me voilà en route vers mes derniers jours / mes dernières semaines avant "LA" rencontre tant attendue. Et je dois dire que depuis que je suis en congé maternité, j'évite au maximum les tenues un ..

The Independent

The Independent

The Independent Online featuring the Rogue Matilda Cow Print Sweetheart Sneakers: Cow print: How to wear Meghan Markle and Victoria Beckham's new favourite pattern

Red Magazine

Red Magazine

Red Magazine February Issue featuring film director Josie Rourke, wearing the Belize Paige Silken Mix Print Dress.  

Lucy's Magazine

Lucy's Magazine

The Rockins SUPER SKINNY SCARF IN ICE CREAM PAISLEY BLACK featured in Lucy's Magazine.

The London Chatter x YBD

The London Chatter x YBD

@thelondonchatter x YBD I love supporting British designers and this week I thought I’d showcase a few favourite pieces from some of the newer brands on my radar, each ..

Forbes Women

Forbes Women

How Taking Risks Paid Off For This Fashion Industry Leader Article in Forbes featuring Debra Hepburn, founder of YBD. Contributor - Bianca Barratt  If you’ve ever found yourself rolling your eyes at the idea of &ldqu..

Stylonylon x Kelly Love

Stylonylon x Kelly Love

@stylonylon x YBD Young British Designers | Kelly Love For the last in my series with Young British Designers, I wanted to share with you the work of womenswear de..

Marie Claire Magazine

Marie Claire Magazine

Marie Claire December issue featuring YBD's Paradise Row Love Circle Bag.

SacreBleu Magazine

SacreBleu Magazine

SacreBleu issue IV, featuring YBD's Caplan Entwisle Hand Paint Oversized Sweater.

Stylonylon x Paradise Row

Stylonylon x Paradise Row

@stylonylon x YBD Young British Designers | Paradise Row   One of my favourites to share with you from Young British Designers has to be east London&rsq..

Picton Magazine

Picton Magazine

Picton Magazine January issue featuring YBD's Faustine Steinmetz, Longshaw Ward and Steven Tai.    

Stylonylon x YBD

Stylonylon x YBD

@stylonylon x YBD Young British Designers | Introducing Belize Launched in 2010, Young British Designers celebrates and is home to a gorgeous collective of emergin..

Euphoria Magazine

Euphoria Magazine

Euphoria Magazine's Winter issue with Bebe Rexha wearing YBD's Longshaw Ward Black on Black Transparent Jacket.  

SYN Magazine

SYN Magazine

SYN Magazine - Out Of Era, featuring YBD's Eudon Choi Harriet Dress, Bridget Grey Check Blazer and Moon Lee's Sleeveless Long Dress.  

Coup de coeur créateur #20

Coup de coeur créateur #20

Coup de coeur créateur #20   Ahhhh ça faisait longtemps que j'avais envie de réalimenter cette rubrique ! Tant j'ai d&e..

First Mamma Look !

First Mamma Look !

Il fallait bien que je shoot un premier look avec mon ventre qui s'arrondit doucement ;) Et bien le temps est venu ! En profitant d'une belle lumière automnale comme je..

Talking With Artist Nina Baxter - Alice Frances

Talking With Artist Nina Baxter - Alice Frances

Alice spoke with London based artist Nina Baxter about her current work. Nina creates beautiful geometric paintings, in wonderfully satisfying ..