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Young British Designers feature - 'How to be in Fashion now' - 4th August 2015 Biased maybe, but the UK really is the hotbed for young fashion talent. And no other retai..

YBD and Sophie Hulme picked out by Flossie, Style Fashion Editor – July 2015

Every so often a dress comes along that is spine-tinglingly special. A truly unique dress that is designed and created in a way to make you feel at your most beautiful.

Not just a pretty dress, not just a sexy dress but a dress that "works". Works with your body to make your body, well, work.

Looking back there have been a number of truly iconic dresses during the last fifty years or so.

Audrey Hepburn's sublime floor length Givenchy in 'Breakfast at Tiffany's". Complete with longest black satin gloves and cigarette holder.



Marilyn Monroe in THAT white halter neck dress By William Travilla. Never before had pleats been so powerful.



And not forgetting Liz Hurley in the show-stopping Versace 'safety pin' dress.



But there have also been the dresses that have become outright legends in their own right whether worn by celebrities or the woman in the street: Diane Von Furstenberg's Time Machine wrap-dress. Introduced in 1973 and still going strong. Why? Because it works. It enhances every woman's shape. Gives every woman a great outline and makes her step out with confidence and a self assuredness that few other garments are able to deliver.

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In 1989 Hervà LÃger introduced one of the very first, still utterly famous, "body-con" dresses. The "Bandage Dress" was a sheath-like frock that resembled a series of elasticated bandages worn wrapped around the torso. It remains much loved by the glitterati and the fashion elite alike. It frequently makes its appearance on red carpets or as a dazzling and very public "two finger gesture" to an ex.



Then in the early 2000's Roland Mouret shot to glory with his much copied and much lauded "Galaxy Dress". The "Galaxy Dress" was said to flatter every female form from a size 6-16. Its secret was a lining created from 'Powerflex', a tough, stretch fabric used to make underwear in the 1950's. This secret 'inner tube' helped create the nipped in waist and lifted boobs-n-bum that has been sought after since fashion, and women, began. Such was the body defining power of 'The Galaxy Dress' that women were said to queue all through the night to get their hands on one.



'The Galaxy Dress' is newly available all over again this year. Priced at just £1450.

All iconic. All totally memorable and dazzling in their own right.

Now, let us tell you about a new contender for the legendary dress crown.

#The Magic Dress appeared in our Young British Designers studio just a couple of months ago. It was carried in by a young designer who carried himself with much aplomb. He was fiercely protective over his brand and his potential stockists (having been snapped up by Harrods). He knew he had something special. He wanted to see if we had the vision to think so too.

We were bowled over.

This wasn't just a dress.

This was a work of meticulously engineered beauty. My own curvy size 12 physique cried out for it, longed to be held within it, reassuringly being as perfect as I can be.

The designer is Yan To.



Yan To has created something that goes beyond any other "body-con" dress out there. Something that not only "controls and glorifies" the female form but also texturises and disguises our least favourite areas.The result is stunning. The result is #TheMagicDress. On sale at Young British Designers from the 5th December.

In our next post we'll bring you the full details and also news on how you can win this dress, bespoke to your body, to your individual taste, as part of British Vogue's Online Fashion Week.

More soon!  

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StyleOnTheCouch

Oo I am very interested to hear more...!

Saturday 27 November 2010 - 5:23pm

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