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Young British Designers feature - 'How to be in Fashion now' - 4th August 2015 Biased maybe, but the UK really is the hotbed for young fashion talent. And no other retai..

YBD and Sophie Hulme picked out by Flossie, Style Fashion Editor – July 2015

When I was a little girl I loved The Sound Of Music and ever since I've had a thing about 'Brown Paper Packages Tied Up With String'...so when we came to look at packaging for Young British Designers we really wanted it to have this feel. A little bit retro, a whole lot British, simple, understated, anticipatory and fresh.
Many thousands of packages later we still love our wrapping every day. The soft white YBD swathes of tissue, the brown string, our snooty lady looking down her nose at us, the personal message we write to each customer...
These are a few of our favourite things

#YBD #packaging

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