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Genevieve Sweeney

Sartorial Knit Stories

Genevieve Sweeney's credentials include designing and developing knitwear for global brands such as Rag & Bone, Hugo Boss, Burberry and Lyle & Scott. Genevieve is determined to ensure that her new brand is authentically British, showcasing the artisan skills and quality of the knitwear industry in the UK. By establishing herself as an advocate for small local mills and keeping her production within the British Isles, Genevieve is committed to sustainability as well as embracing the ethical practices and responsibilities of a premium British brand.

Sartorial Knit Stories

Genevieve Sweeney's credentials include designing and developing knitwear for global brands such as Rag & Bone, Hugo Boss, Burberry and Lyle & Scott. Genevieve is determined to ensure that her new brand is authentically British, showcasing the artisan skills and quality of the knitwear industry in the UK. By establishing herself as an advocate for small local mills and keeping her production within the British Isles, Genevieve is committed to sustainability as well as embracing the ethical practices and responsibilities of a premium British brand.

Inspiration

Arising from the designer’s exploration and personal experiences, Genevieve Sweeney creates a sense of intrigue and brings wonder to knitwear.
Each collection is integral to Genevieve’s unique aesthetic and explore the juxtapositions between androgynous silhouettes and femininity, structure and fluidity, and heritage and innovation.

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