Phoebe English
Nothing New. Everything Considered
All Phoebe English production is based in London, meaning the footprint from sketch to garment is minimised and the entire business operates from one studio in South London. The brand’s dual roots of craftsmanship and reduced negative environmental impact are never sacrificed and a bedrock sense of producer responsibility underlies all decisions from design to business operation. The growth of the brand proves it is tackling obstacles once thought insurmountable within the traditional fashion and retail sectors, and aims to look at design as a solution based opportunity in response to the extreme environmental times we live in.
Nothing New. Everything Considered
All Phoebe English production is based in London, meaning the footprint from sketch to garment is minimised and the entire business operates from one studio in South London. The brand’s dual roots of craftsmanship and reduced negative environmental impact are never sacrificed and a bedrock sense of producer responsibility underlies all decisions from design to business operation. The growth of the brand proves it is tackling obstacles once thought insurmountable within the traditional fashion and retail sectors, and aims to look at design as a solution based opportunity in response to the extreme environmental times we live in.
Inspiration
NOTHING NEW PART II
"THIS COLLECTION IS FOUNDED ON INCREASED LOCALITY AND USING EVERYTHING WE HAVE.
CLOTHES WHICH REMEMBER TOUCH, WITH SURFACES THAT HOLD A SIGN OF LIFE
IN A CONTINUATION OF THEMES OF NO ‘VIRGIN RESOURCE,’ PIECES CONTAIN ‘NOTHING NEW’
NOW WITH NEW AIMS TOWARDS BETTER CONNECTION TO OUR SOIL THROUGH THE USE OF LOCALLY SOURCED NATURAL DYE
IN A WORLD OF PRESERVATION EMERGENCY, IT SEEMS IMPOSSIBLE TO CONSTANTLY SHIFT OUR FOCUS TO THE ‘NEW’. IN AN ACT OF PRESERVATION, EACH FABRIC WE HAVE USED HAS COME FROM EVERYTHING WE HAVE"
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