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A global online fashion store with a collection of the very best in emerging British talent.

We curate with soul. 
We find the original. The daring. The unique.

Young British Designers.

They are true creators.
They challenge convention with their unstoppable spirit.
They craft timeless pieces for your forever wardrobe, meticulously designed and produced with integrity.

Shop the new generation

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Wear it's at

Celebrating #independents never tasted so good! @land_restaurant @GWABirmingham tonight

Fast fashion: Britons to buy 50m 'throwaway outfits' this summer https://t.co/4mFByr0fp1

Instagram, WhatsApp, and Facebook are having issues. Again. - Mashable https://t.co/LPcuFcjRRl

Meet buyers and experts from the fashion industry at this one day extravaganza with @e_nation in Manchester.… https://t.co/cjiPxqvg0m

If you’re looking to start or grow a fashion business, this is the event for you. Meet buyers and experts from the… https://t.co/vtHDHOd6Yb

“A hotbed of burgeoning fashion dynamos” Thank you @htsi for a great feature today #youngbritishdesignershttps://t.co/s12fbmpG4w

NEW IN: @bitestudios Beautiful, luxury & sustainable fashion. • Ethically made pieces in organic silk, fair-trad… https://t.co/QY9DSyNmkC

Is there a better dress in the whole of England to wear to the theatre? It has ACRES of silk (swipe left to see) to… https://t.co/SVJRuALhlJ

New In // The most standout biker we’ve ever laid our hands on. A myriad of detailing, texture and craft technique… https://t.co/1mPOFDLmpR

We Don't Want Summer To End...

But have you seen 'New In'?!

1

Red Cord FRANKIE JUMPSUIT

By SIDELINE

Soft, comfy brick red cord jumpsuit. With or without knit layer.

YBD
Red Cord FRANKIE JUMPSUIT by SIDELINE

2

COLD LIGHT GREY WOOL SHIRT DRESS

By Kelly Love

Simple, sumptuous, smooth grey shirtdress.....

YBD
COLD LIGHT GREY WOOL SHIRT DRESS by Kelly Love

3

Marigold TEO DRESS

By SIDELINE

Perfect for right now and later on.....

YBD
Marigold TEO DRESS by SIDELINE
YBD
Red Cord FRANKIE JUMPSUIT by SIDELINE

STARSTRUCK. Black Patent Brogues.

By Rogue Matilda

Brogues gone rogue...we are STARSTRUCK

4

YBD
STARSTRUCK. Black Patent Brogues. by Rogue Matilda

SISTERS SHORT SLEEVE T-SHIRT. Black

By Natalie B Coleman

Sisters for the UN collaboration with Natalie B Coleman...

5

YBD
SISTERS SHORT SLEEVE T-SHIRT. Black by Natalie B Coleman

Avis Reversible Sheepskin Jacket

By Cawley

Oh. Just oh......

6

YBD
Avis Reversible Sheepskin Jacket by Avis Reversible Sheepskin Jacket

In the News, On the Streets

How fans, friends & followers wear YBD.

Stella Magazine - June '19

Stella Magazine - June '19

Coverage in STELLA Magazine, June 23rd.  Minki London's Coat of Many Colours - £795  

Afi Magazine Issue 5

Afi Magazine Issue 5

Coverage in Afi Magazine, featuring Minki London and J.Won. Products Featured: J.Won Strip Maxi Skirt - £335 / Minki London Organza Coat of Many Colours - £795 ..

Sicky Magazine

Sicky Magazine

Sicky Magazine, featuring Natalie B Coleman and Eudon Choi. Solstice editorial for @sickymagPhotography & art director @stellamorais_ Fashion stylist @heathergreenstylist Hairstylist @richardphillipart Make up artist @miranda..

Noctis, The Subculture Issue

Noctis, The Subculture Issue

Noctis Magazine, The Subculture Issue, featuring Joanna Cave's Anaire Earrings in Gold. (£480)  

Vogue Italia

Vogue Italia

Sophrodyne -vogueitalia Sophrosyne means ’a healthy state of mind, characterized by self-control, moderation, and deep awareness of one’s true self, and resulting in true happiness’. . Photography: The MasonsMa..

Rue de Valmy

Rue de Valmy

Pas très original comme nom d'article, j'avoue, mais j'étais un peu en manque d'inspiration (pour une fois!). Pardonnez-moi ! Ca fait un sacré bye que je n'avais pas posté un look par ici, alors je prof..

Young British Designers

Young British Designers

A l'heure où je vous écris, je mange une pizza Domino's (la honte quand on sait que j'aime faire à manger et que je raffole de la gastronomie italienne) d..

NYLON Español

NYLON Español

NYLON Español, featuring the Longshaw Ward’s black on black transparent jacket.

Veneno Magazine

Veneno Magazine

May 2019: Veneno Magazine, featuring Moon Lee’s light violet shirt dress.

Hunger Magazine

Hunger Magazine

Hunger Magazine - Young Blood: Five New Editorials for Hunger TV. Featuring Havva & Dear Frances. PHOTOGRAPHY Suraj Nongmaithem // STYLING Marissa Jian // MODELS Isabell..

Stella Magazine May 2019

Stella Magazine May 2019

Stella Magazine - 5th May 2019, featuring J.Won’s striped cardigan. 

GLASS Online

GLASS Online

GLASS magazine feature, featuring Teija's red shirt alongside Maison Margiela and Jimmy Choo.April 2019. Model: Bing BingPhotographer: Eric FrideenCreative Direction/Art Direction: Kate GoodeStylist: Holly Macnaghten

Gabriella Berdugo x Simeon Farrar

Gabriella Berdugo x Simeon Farrar

@leboudoirselectif wearing YBD's Simeon Farrar Attention Tote at London Fashion Week.  

Jodie L Dunworth x Kelly Love

Jodie L Dunworth x Kelly Love

@jodieldun wearing YBD's Kelly Love Lost Innocence Blouse at London Fashion Week.  

Anisa Sojka x YBD

Anisa Sojka x YBD

@anisasojka wearing YBD's Alice Lee Coffee Sack Coat at London Fashion Week.  

Becky Tong x YBD

Becky Tong x YBD

DJ @becky.tong wearing YBD's SYKES Grace Roll Neck Body in Zebra and Eudon Choi Rachel Trouser in Camel Cotton to the Dior Exhibition Launch at the V&A Museum, London. ..

@theslumflower

@theslumflower

@theslumflower wearing YBD's Kirsty Ward Light Blue Cluster Earrings

Mama Uniform!

Mama Uniform!

Me voilà en route vers mes derniers jours / mes dernières semaines avant "LA" rencontre tant attendue. Et je dois dire que depuis que je suis en congé maternité, j'évite au maximum les tenues un ..

Stylonylon x Kelly Love

Stylonylon x Kelly Love

@stylonylon x YBD Young British Designers | Kelly Love For the last in my series with Young British Designers, I wanted to share with you the work of womenswear de..

Stylonylon x Paradise Row

Stylonylon x Paradise Row

@stylonylon x YBD Young British Designers | Paradise Row   One of my favourites to share with you from Young British Designers has to be east London&rsq..