Coverage in The Evening Standard's round-up of the best online clothes shops & fashion boutiques article, in the luxury section. "The unique site gives smaller..
Sophie. Sophie. Sophie.
We swoon at the shoes you have created, and at such a tender age too.
We covet, desire, want and need your collection.
We while away the hours just looking at the images and playing at choosing our favourites.
We can see, completely, why you have been lauded as Britain's answer to Manlo Blahnik.
Tell us your story Sophie.
Sophie Gittins. Just 26 years old. Remarkably pretty, remarkably nice with it. This ambitious young lady had her sights set on a career in shoe design long before she took up a place at the prestigious Cordwainers, London College of Fashion. Having graduated- with a First Class Honours Degree, naturally- Sophie didn't rest. It wasn't long before her designs won her a place in the final of Fashion Fringe Shoes. The judging panel included such luminaries as Manolo Blahnik himself, Colin McDowell and Rupert Sanderson. The girl did good.
Spurred on by this achievement Sophie made the decision to launch her very own label. Which she did. Just last year. The collection was widely applauded by the great and glorious including Vogue, Style.com, The Independent and Elle who cited Sophie as "one of the new shoe designers turning heads".
It was shortly after this at the On/Off Exhibition, as part of London Fashion Week, that we first met Sophie. Or, to be entirely truthful we first saw the 'Romanza' peep toe shoe boot. At thirty paces. And it called out to us. Oh My, how it called.
We had never. Never. Seen anything like this.
For a start it was a khaki, army, military green type colour. Not often seen on a shoe. (Why not?)
And it was high. But not silly, killer high. Gorgeously right high.
With stiletto heels.
And it was peep toe with a beautiful half moon curve.
And it extended to the ankle where the hidden inner zip finished.
But that wasn't it. It was made, created, dreamed into being in layers of shredded green silk organza. Layers and layers of it.
We held it, we touched it. It was my size. I was Cinderella. I was going to the ball. All of them.
Looking, finally, at the other shoes in Sophie's collection for Autumn Winter 2010 we knew we were in the presence of an outrageously talented young lady. 'Mabel' charmed us with its everyday ladylike knowhow. I could almost hear Amy Winehouse somewhere singing its camel pencil skirt'ed, stocking'ed tale. 'Stillwater' most definitely ran deep in its jade green guise with tear cut flirt detail. I had paired it with Kinder Aggugini's green silk dress and tumble curled my hair within seconds of meeting it...And 'Avery'. Sumptuous black velvet and bronze gold all strapped up with everywhere to go.
We wanted them all. We still do.
Romanza, Mabel, Stillwater and Avery. Exquisite, sensual, startlingly original. Shoes to die for. And definitely be brought to life in. From Sophie Gittins.