One of the last sections we're populating on our launch website is entitled: She Wears It Well. Apart from being a mighty fine Rod Stewart track this is a very special part of what Young British Designers is about.
Women, girls, ladies. All of them. All shapes, ages, sizes. Looking gorgeous in our young British designers' clothes.
We'll be inviting them to take a good look at our collection, choose the items they like best, put together an outfit and hey presto! She Wears It Well will be born.
There'll be long, skinny girls and short, curvy to burst ones. There'll be grannies and schoolmarms. There'll be shoes and boots and scarves and gauntlets. Long dresses, mini dresses, dresses to dance in, dresses to prance in.
And each and every woman will look beautiful. In our clothes, in their skin, in the shape they live in. Watch this space.