Coverage in The Evening Standard's round-up of the best online clothes shops & fashion boutiques article, in the luxury section. "The unique site gives smaller..
Some days are high heel days. Some days are low.
But it's really essential that you tune into and pay heed to your early morning instinct. Before leaving the house. Or you're doomed.
If it's a high heels day and you're stepping out in flats you'll regret it all day long. You'll drag your feet, you'll make all the wrong decisions, you'll be miserable. And you'll cast envious glances at every clickety clack pair of teetering heels that pass you by. You'll recede into yourself, feel invisible in the face of the stiletto'ed sirens that have got it so right upon this day that you have got it so very wrong.
Yet the very next morning when you wake your gut instinct will tell you this really is a time for flats but you will remember the previous day and you will ignore this and push your objecting feet into the highest heels in your collection. You know how you wanted to feel the day before and you are going to make damn sure you feel just perfect today.
So, you teeter from the house and the shoes don't like you at all. They are snapping and snarling at you. Warning you that this is not their day, that they'd rather be posing on the shelf back at home. This is your last chance to listen. But no. You swing your legs into the car and are off. You will not get it wrong again.
And you walk into the office and feel progressively more and more unhappy. You need to run around, there's too much to do for silly heels. You are desperate to be the girl who's skipping around effortlessly in the little black jersey skirt, stripy top and beaten up low ankle boots. In fact as the hours progress so does your absolute spitting hatred for her being so cute and happy and right. How did you get it so wrong again?
Compare and contrast this with a day which begins with you intuitively knowing about the right heels to wear. High heels that see you sashaying forth, taking control, revelling in being a woman and being allowed to swing your hips, stocking your legs and arch your feet in gorgeous heels. Striding through your work, your play, with an attitude that'll get you everywhere. Heels that cosset your feet, indulge and delight in them. Heels that know they make you glow.
Flat heels that see you relax in a louche, anything goes, bring it on kind of way. Effortlessly sexy, independent, no need of railings to grab hold of, male elbows to balance upon. Laid back, easy, not trying too hard, fling your legs around, tuck your knees beneath you on a chair, on the floor..wherever, whatever.
In choosing our shoe collection for Young British Designers we chose shoes for our every mood. Flats, little heels, stiletto's, chunky heels, courts, shoe boots, strappy, patent, studded, boot boots and shredded organza. We chose brogues from Sykes and Rae Jones that give Bowie type poise to girl type cladding. Eco wedges from Nina Dolcetti that give lie to the idea of 'uncomfortably high'. These are beauties you really can run around in the whole day through. Chelsea Boots in softest navy leather and ankle boots with flashing gold tips and heel enough to flaunt. Courts in camel and black, studded or with military glove from Bionda Castana and Kinder Aggugini. Lest we forget allow us to advise that Eudon Choi has collaborated on shoes that we already predict a waiting list for. And Sophie, Sophie, Sophie Gittins. What more can we add to the story we have already told...
A brand new collection of shoes. A feel for heels.