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Here. Now. As seen in Heat. As seen on your favourite celebs. Which one are you?

It's been a long time coming. A global destination store focusing entirely upon the best and brightest of our homegrown fashion designers. A world stage where our most ta..

Jena.Theo were one of our very first designers at YBD. Their Fashion Fringe catwalk made our hearts beat fast and fierce. For SS13 and now AW13 our hearts are beating ever faster again. Modern day florals mix with bleeding print smiley faces and make us feel rejuvenated and almost ready for winter all over again.
It would be hard to love them more.
Jena.Theo will be with us for Spring very soon indeed.

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