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Atlas Magazine Issue 24 featuring YBD: Renli Su - Romance Top with Ruffles & Strings Klements - The Dusk Dress in Floral Explosion Minki London - Pretty in Pink Ru..

Grazia China's Spring Fashion Issue featuring Alessandra Ambrosio in YBD's Cool Girls Don't Sleep Boots by HAVVA.

When I was a little girl I loved The Sound Of Music and ever since I've had a thing about 'Brown Paper Packages Tied Up With String'...so when we came to look at packaging for Young British Designers we really wanted it to have this feel. A little bit retro, a whole lot British, simple, understated, anticipatory and fresh.
Many thousands of packages later we still love our wrapping every day. The soft white YBD swathes of tissue, the brown string, our snooty lady looking down her nose at us, the personal message we write to each customer...
These are a few of our favourite things

#YBD #packaging

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