News
All the latest updates from the world of YBD.
Older posts
Coverage in STELLA Magazine, June 23rd. Minki London's Coat of Many Colours - £795
Coverage in Afi Magazine, featuring Minki London and J.Won. Products Featured: J.Won Strip Maxi Skirt - £335 / Minki London Organza Coat of Many Colours - £7..
When I was a little girl I loved The Sound Of Music and ever since I've had a thing about 'Brown Paper Packages Tied Up With String'...so when we came to look at packaging for Young British Designers we really wanted it to have this feel. A little bit retro, a whole lot British, simple, understated, anticipatory and fresh.
Many thousands of packages later we still love our wrapping every day. The soft white YBD swathes of tissue, the brown string, our snooty lady looking down her nose at us, the personal message we write to each customer...
These are a few of our favourite things
#YBD #packaging
News History
