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When someone says to me "London Fashion Week" three things go through my head. The first is the visceral thought of the pain of over a hundred show requests. The second i..

Fred Butler (courtesy of Maia Adams, Adorn Blog) So, it's heading our way really quickly. London Fashion Week. The very best Fashion Week of them all in my humble ..

Occasionally we happen upon a young designer who has taken the less conventional path to finding her art. Someone who's chosen to turn her ordered world upside down in pu..

One year old.One year since we launched our 'why are you doing that dot com'.'Why are you taking a risk on young designers?''They'll let you down; they'll deliver late; t..

Baggy jumpers and forties fashioned skirts. Oversized snoods and kooky parkas. Black leather drain pipes and roughed up Bovver boots. Chiffon pleats under androgynous bla..

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Fashion

Coverage in YOKO Magazine online, featuring Genevieve Sweeney’s Soar boyfriend jumper in ecru.

Young British Designers feature - 'How to be in Fashion now' - 4th August 2015 Biased maybe, but the UK really is the hotbed for young fashion talent. And no other retailer highlights them in quite the same unique way as youngbritishdesigners.com  'We see this as YBD really coming of age. People told us we were crazy to take a risk on new talent. They said consumers only wanted big brands. Move on five years and that desire for the unique is now insatiable' -  Debra Hepburn.   

Death Or Glory: JENA.THEO AW13

The inspiration for JENA.THEO's AW13 collection was taken from American author Hunter S.Thompson's infamous book: "Hell's Angels" and a quote from the book reverberated about the intimate London Fashion week salon show: "half bright souls turned mean and nervous from too much bitter wisdo..

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