Young British Designers feature - 'How to be in Fashion now' - 4th August 2015 Biased maybe, but the UK really is the hotbed for young fashion talent. And no other retailer highlights them in quite the same unique way as youngbritishdesigners.com 'We see this as YBD really coming of age. People told us we were crazy to take a risk on new talent. They said consumers only wanted big brands. Move on five years and that desire for the unique is now insatiable' - Debra Hepburn.
A short while back I agreed to meet a young, fledgling shoe designer called Aksha Fernandez at a coffee shop in Marylebone.I had liked the fuzzy black and white pictures she had sent through to us and I was intrigued enough to meet up, even though at this time Aksha had no production planned and, what's more, we had spent up our season's budget.The coffee shop was rammed and we sat huddled over a tiny table for two with bags and laptops and briefcases spilling about. Leaning down Aksha lifted out a crisp white box and unwrapped swathes of tissue to reveal my very first Aksha Fernandez shoe.As with the first time I touched a ruffled Felicity Brown gown or gloried in the colour and print of a Charlotte Taylor shirt I felt the shivers ..