The inspiration for JENA.THEO's AW13 collection was taken from American author Hunter S.Thompson's infamous book: "Hell's Angels" and a quote from the book reverberated about the intimate London Fashion week salon show: "half bright souls turned mean and nervous from too much bitter wisdo..
It's arriving. As we speak. We're unpacking, unwrapping and whooping with delight as we rediscover the beauties we fell in love with last September and have longed for ever since. Shown here is the 'wild horses' print by Mercy Delta. We love everything summery by this great new Brit lab..
We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..