YBD: News

News

All the latest updates from the world of YBD.

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We should be floating about in mere slips of summer dresses. We should be wearing denim shorts and raffia wedges. And our legs. Our legs should be at their sunny season b..

When someone says to me "London Fashion Week" three things go through my head. The first is the visceral thought of the pain of over a hundred show requests. The second i..

Fred Butler (courtesy of Maia Adams, Adorn Blog) So, it's heading our way really quickly. London Fashion Week. The very best Fashion Week of them all in my humble ..

I'd like to have been to each and every Fashion Week. I haven't. But even without having been to all of them I know that London is best. And I can't tell you just how ..

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Gently Feminine: Eudon Choi SS13

It is the mark of a true master when he moves from boy to boy-girl to girl yet manages to retain his very own signature aesthetic. Eudon Choi brought us SS14 in a burst of florals and stripes. More gently feminine than we've ever seen before yet for all its exuberance still cleanly, precis..

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Death Or Glory: JENA.THEO AW13

The inspiration for JENA.THEO's AW13 collection was taken from American author Hunter S.Thompson's infamous book: "Hell's Angels" and a quote from the book reverberated about the intimate London Fashion week salon show: "half bright souls turned mean and nervous from too much bitter wisdo..

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We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..

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