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We are often heard waxing lyrical about emerging young British designers. In the midst of AW12 London Fashion Week we are delighted to confirm that we remain blown away by the length, breadth and depth of this country's fashion offering. Making it through to any aspect of Fashion Week is a huge achievement and must seem nigh on impossible for many emerging designers just leaving our brilliant fashion schools. "What are you/they looking for?" "How do we go about it?" are the questions we get asked on a daily basis: "How do we take our designs and make them receive serious consideration out there in the business world ?" Well, we've recently launched a brand new label on youngbritishdesigners.com. A label that has arrived with the impact o..

"thank you for my new MASC dress YBD! simply gorgeous and beautifully packaged, not a crease in the dress either!! I am now wearing it to do the housework, simply because I do not want to take it off! " Lauren Dickinson-Clarke

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Today's guest post is brought to you by one of our Twitter friends: Roisin @FashionObserver who has her own blog over at http://thefashionistaobserver.blogspot.co.uk/"Fashion to me is a really personal thing. Some may like the things you do, others may not. But it's what you like yourself that matters. I used to always care what people would think about my style and fashion sense, but now I don't. Style is an individual innate characteristic. People can own the same item but it's how that item is styled that makes it different.Supporting young designers can help them not only reach the masses with their unique designs, but it can also allow you to stand out from the normal high street crowd in something unique and special.Young British Desi..

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