Baggy jumpers and forties fashioned skirts. Oversized snoods and kooky parkas. Black leather drain pipes and roughed up Bovver boots. Chiffon pleats under androgynous bla..
Coverage in Estela Magazine, featuring Eudon Choi’s Reuven pleat top, RD Luxx Magnolia earrings, Joe Richards’ Gabriella dress, Faustine Steinmetz’s transparent top and Longshaw Ward’s sequin shirt.
At Young British Designers we were the very first to fall in love with and stock Eudon Choi. AW13 will be our seventh season of loving him and our passion burns ever brighter. Yesterday's salon show was a wonderful experience. Not only for the collection itself but because the room was ra..
We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..