We are often heard waxing lyrical about emerging young British designers. In the midst of AW12 London Fashion Week we are delighted to confirm that we remain blown away by the length, breadth and depth of this country's fashion offering. Making it through to any aspect of Fashion Week is a huge achievement and must seem nigh on impossible for many emerging designers just leaving our brilliant fashion schools. "What are you/they looking for?" "How do we go about it?" are the questions we get asked on a daily basis: "How do we take our designs and make them receive serious consideration out there in the business world ?" Well, we've recently launched a brand new label on youngbritishdesigners.com. A label that has arrived with the impact o..
A short while back I agreed to meet a young, fledgling shoe designer called Aksha Fernandez at a coffee shop in Marylebone.I had liked the fuzzy black and white pictures she had sent through to us and I was intrigued enough to meet up, even though at this time Aksha had no production planned and, what's more, we had spent up our season's budget.The coffee shop was rammed and we sat huddled over a tiny table for two with bags and laptops and briefcases spilling about. Leaning down Aksha lifted out a crisp white box and unwrapped swathes of tissue to reveal my very first Aksha Fernandez shoe.As with the first time I touched a ruffled Felicity Brown gown or gloried in the colour and print of a Charlotte Taylor shirt I felt the shivers ..