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Sophie Gittins

We're nearly two.We're about to embark upon buying for our sixth season.And although we pride ourselves upon knowing our customers pretty well we thought we'd apply some analysis. Just a little added science to see if we could be doing anything better. So we commissioned one of those customer profiling thingies.And it told us, with lots of pretty coloured bar charts and spreadsheets that made our eyes hurt, that our biggest customer group is those people who are liberal minded (with a small 'l' obviously). Naturally it told us lots more than that because it was very clever indeed but essentially it said that people who love to wear young British designers are open minded and love to live their lives to the full.Kelly Shaw SS13 'Today Is Bor..

Today's guest post is brought to you by one of our Twitter friends: Roisin @FashionObserver who has her own blog over at http://thefashionistaobserver.blogspot.co.uk/"Fashion to me is a really personal thing. Some may like the things you do, others may not. But it's what you like yourself that matters. I used to always care what people would think about my style and fashion sense, but now I don't. Style is an individual innate characteristic. People can own the same item but it's how that item is styled that makes it different.Supporting young designers can help them not only reach the masses with their unique designs, but it can also allow you to stand out from the normal high street crowd in something unique and special.Young British Desi..

There's a new feeling in the air. It's to do with January and February being done. It's to do with the last few glorious days of unexpected sunshine telling of wonders to come. And the daffodils. And the snowdrops. And sweet smelling hyacinths too. (And did we mention the new summer brights arriving on a daily basis from our bright young designers?) It's to do with Easter being in view, with summer holidays being investigated, discussed and booked, with opaque tights starting to look, well, opaque. In a bad way. But for us at Young British Designers it's mostly about the wonderful new season deliveries fit to burst their boxes with colour and all manner of delectation. There are just so many pieces making our eyes pop and our he..

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