Introducing JENA.THEO at Young British Designers.
When my eyes fell upon this black & floral number from JENO.THEO it triggered a mixture of reactions inside me. POW! A complete kaleidoscope of colour!
Every year I wait in anticipation for the flood of florals, whose perennial presence is a balm to my washed out winter blues; such a hold they have over the fashion industry.
If you’re up to date with your favourite fashion editorials, you’ll have read all about the emergence of summer blacks by designers like Isabel Marant, Whistles, Joseph, and Tamara Mellon, along with the celebration of after-hours florals showcased by big name brands like Dior, Carven, Stella McCartney, and Balenciaga, along with fashion’s favourite boys: JW Anderson and Christopher Kane - who’ve also paid homage to the humble ‘flower as muse’ concept.
Comfort and style, mixed with a somewhat 90s grunge, skater-girl edge: this super-powered JENA.THEO floral curved sweatshirt dress, at £160 is bang on trend when it comes to, as ELLE UK recently coined it, modern pretty style, as opposed to just your standard dreamy pretty.
I teamed it with pretty black glitter ankle socks and rose gold metallic sandals, and my beautiful black leather Caity rucksack from Danielle Foster.
JENA.THEO was founded in February 2009 by Jenny Holmes and Dimitris Theocharidis who were inspired to collaborate by a mutual respect and admiration for each others styles and saw that by working together they could create a truly unique collection. Jenny works on voluminous and challenging pattern cutting whilst Dimitris focuses on the silhouette and delicate tailoring. The two won the coveted Fashion Fringe at Covent Garden award in 2009, previewing their first collection for AW10.