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WELCOME TO YBD

It was a long time coming.

A global destination store focusing entirely upon the best and brightest of British fashion. A world stage where our most talented young people can strut their immensely wonderful stuff.

It’s original. It’s daring. It’s unique. It’s nothing you’ve ever seen before. It’s the UK’s best new talent. It’s insolent and excellent. It’s beautiful. It’s bold. It’s what you’ve been waiting for. We’re obsessed with British Fashion, passionate about the work of young designers and thrilled to be showcasing their talent.

YBD is a store and it’s more.

Be in the know.

Be the first to hear about our very latest new designers, special offers, sale previews, competitions and more. Plus get 10% off your first order when you sign up!

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@YBDFashion

Wear it's at

@YBDFashion

Because all my friends said: “Enough Debra, go partake of St Ives G&T” I did. @thehulot alwa… https://t.co/B3Rwz1dnMN

@YBDFashion

Let’s Talk About IGTV, Content and the Creators https://t.co/fDun3et8mv

@YBDFashion

Right foot tanned the colour of rich composty soil.... Oh wait, that’ll be feet tanned with dirt from a day’s diggi… https://t.co/67e6C9b6Ec

1809604739396454748_15895109 @YBDFashion on Instagram

@YBDFashion

Because the expensive sun loungers were bought specifically with Mungo & Ted in mind right? *sits on scorching slat… https://t.co/xQA0mVM34J

1808913440880131096_15895109 @YBDFashion on Instagram

1808650449202894008_15895109 @YBDFashion on Instagram

@YBDFashion

5000 views means it’s not just me. What Happens To Culture When You Hire The Wrong Person? https://t.co/A3LzyaJUZD

@YBDFashion

Thank you @reesjackson for creating the glorious ‘The Slumber Party’ painting and for allowing us to have it on our… https://t.co/XrehgSDNG0

@YBDFashion

Thank you reesjackson for creating the glorious… https://t.co/KGAhkGKbu4

@YBDFashion

My Dad. Still holding me safe aged 78. The… https://t.co/mpZstzm1fE

1803695640670513644_15895109 @YBDFashion on Instagram

@YBDFashion

We’re even so smitten with @batterseapwrstn #plotting #scheming #futureofretail https://t.co/VY2H126MLD

@YBDFashion

Too good to not steal....via aldwinter (who… https://t.co/OCZUGDP6ui

1798848569094185560_15895109 @YBDFashion on Instagram

Shop the Nurture Edit

Our new summer collection burgeons with life.

1

YELLOW PEONAE PRINT POPLIN DRESS

By Teija Eilola

You can wear this sunny beauty with white trainers, flat slides or strappy heels and deep joy.

YELLOW PEONAE PRINT POPLIN DRESS by Teija Eilola

2

Striped Sun Wave Top

By Steven Tai

Delightfully fresh and cool summer top in teal and white fine stripes with added orange. What's not to love?

3

LOIE BAG in GREEN

By Eudon Choi

Oh this bag. It set the London Fashion Week catwalk alight.

Long PATTI Dress in Volcano and Magma Print

By Klements

Another piece of glorious wearable art by slow fashion advocate Klements.

4

Long PATTI Dress in Volcano and Magma Print by Klements

EVA SILK RUFFLE SHIRT

By Florence Bridge

Wear over or open. Drop dead gorgeous by day or night. Unique to YBD.

5

EVA SILK RUFFLE SHIRT by Florence Bridge

Silver Lioness Hoop Earrings

By Mikaela Lyons

Delightful statement hoops with our favourite Lioness for added strength and beauty.

6

Silver Lioness Hoop Earrings by Silver Lioness Hoop Earrings

Easy Returns

We hope you’ll love your order, but if something isn’t quite right, returning to us is easy with our DHL collection service wherever you are in the world. It’s also always free returns for the UK and Ireland!