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WELCOME TO YBD

It was a long time coming.

A global destination store focusing entirely upon the best and brightest of British fashion. A world stage where our most talented young people can strut their immensely wonderful stuff.

It’s original. It’s daring. It’s unique. It’s nothing you’ve ever seen before. It’s the UK’s best new talent. It’s insolent and excellent. It’s beautiful. It’s bold. It’s what you’ve been waiting for. We’re obsessed with British Fashion, passionate about the work of young designers and thrilled to be showcasing their talent.

YBD is a store and it’s more.

Be in the know.

Be the first to hear about our very latest new designers, special offers, sale previews, competitions and more. Plus get 10% off your first order when you sign up!

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@YBDFashion

Wear it's at

@YBDFashion

Thank you @reesjackson for creating the glorious ‘The Slumber Party’ painting and for allowing us to have it on our… https://t.co/XrehgSDNG0

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Thank you reesjackson for creating the glorious… https://t.co/KGAhkGKbu4

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My Dad. Still holding me safe aged 78. The… https://t.co/mpZstzm1fE

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We’re even so smitten with @batterseapwrstn #plotting #scheming #futureofretail https://t.co/VY2H126MLD

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Too good to not steal....via aldwinter (who… https://t.co/OCZUGDP6ui

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When the wait is as exquisite as the gain. When did we lose that? The falling in love from afar? The longing to hav… https://t.co/JTTxJQKtRb

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When the wait is as exquisite as the gain. When… https://t.co/aIZ8itBxSR

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#Nurture… https://t.co/FsuXCM7fhU

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#Nurture : how we love our #youngbritishdesigners https://t.co/Du37JIYELF

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There is something brave, original, disruptive and glorious about Irish designers right now. We salute you all & pa… https://t.co/Q6QZPpjatb

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Shop the Nurture Edit

Our new summer collection burgeons with life.

1

YELLOW PEONAE PRINT POPLIN DRESS

By Teija Eilola

You can wear this sunny beauty with white trainers, flat slides or strappy heels and deep joy.

YELLOW PEONAE PRINT POPLIN DRESS by Teija Eilola

2

Striped Sun Wave Top

By Steven Tai

Delightfully fresh and cool summer top in teal and white fine stripes with added orange. What's not to love?

3

LOIE BAG in GREEN

By Eudon Choi

Oh this bag. It set the London Fashion Week catwalk alight.

Long PATTI Dress in Volcano and Magma Print

By Klements

Another piece of glorious wearable art by slow fashion advocate Klements.

4

Long PATTI Dress in Volcano and Magma Print by Klements

EVA SILK RUFFLE SHIRT

By Florence Bridge

Wear over or open. Drop dead gorgeous by day or night. Unique to YBD.

5

EVA SILK RUFFLE SHIRT by Florence Bridge

Silver Lioness Hoop Earrings

By Mikaela Lyons

Delightful statement hoops with our favourite Lioness for added strength and beauty.

6

Silver Lioness Hoop Earrings by Silver Lioness Hoop Earrings

Easy Returns

We hope you’ll love your order, but if something isn’t quite right, returning to us is easy with our DHL collection service wherever you are in the world. It’s also always free returns for the UK and Ireland!