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A global online fashion store with a collection of the very best in emerging British talent.

We curate with soul. 
We find the original. The daring. The unique.
Young British Designers.
They are true creators.
They challenge convention with their unstoppable spirit.
They craft timeless pieces for your forever wardrobe, meticulously designed and produced with integrity.

Shop the new generation.

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Wear it's at

‘Mum gave so much’: Jess Mills on her mother, Tessa Jowell https://t.co/UqWrpg7oOG

It’s the will of nearly 5 million people who’ve signed in just a few days: Petition: #REVOKE_ARTICLE_50 and remain… https://t.co/EdrMbWZuUT

The #PeoplesVote is right here, right now #REVOKE_ARTICLE_50 Petition: Revoke Article 50 and remain in the EU. https://t.co/5ED5HI44CZ

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#Fashionhatesbrexit. Sign the fastest growing petition and help #REVOKE_ARTICLE_50 Petition: Revoke Article 50 and… https://t.co/EiottlJdlQ

The fastest growing Petition EVER: Revoke Article 50 and remain in the EU. https://t.co/5ED5HI44CZ

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There’s something brave in being out of place. And she was never meant to fit in. Wherever she goes, she commands… https://t.co/TydLy9OZ4J

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Well, I didn’t imagine I’d be spending Saturday evening printing Tea Towels with the dastardly @leelapthorne but th… https://t.co/vCuKNC01Hu

Well, I didn’t imagine I’d be spending Saturday evening printing Tea Towels with the dastardly @leelapthorne but th… https://t.co/owJ4Pk7qdH

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Our Green Danny Boilersuit by LF Markey hits the headlines: Power up: how boilersuits are crossing the fashion boun… https://t.co/bLfiyKq4yB

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Just Add Colour

It's Time

1

MILO DRESS. Blue Stripe - sold out

By LF Markey

Big and bold and bright and beautiful

YBD
MILO DRESS. Blue Stripe - sold out by LF Markey

2

VENUS TEE. White

By LF Markey

Layer now to add a loitering smile

YBD
VENUS TEE. White by LF Markey

3

WINSTON TEE. Red Stripe

By LF Markey

Red Stripe. Twice as nice.

YBD
WINSTON TEE. Red Stripe by LF Markey
YBD
MILO DRESS. Blue Stripe - sold out by LF Markey

Fifi Smock Dress in Birds Fly Print - Last one

By Tallulah & Hope

Just add jeans until it's time to bare legs.

4

YBD
Fifi Smock Dress in Birds Fly Print - Last one by Tallulah & Hope

The Rainbow Scarf

By Beshlie McKelvie

Rainbows are to be worn all seasons long.

5

YBD
The Rainbow Scarf by Beshlie McKelvie

Bohemian Rhapsody Necklace

By Maha Lozi

Summer blues are coming. Wear this to usher them along.

6

YBD
Bohemian Rhapsody Necklace  by Bohemian Rhapsody Necklace

In the News, On the Streets

How fans, friends & followers wear YBD.

Atlas Magazine

Atlas Magazine

Atlas Magazine Issue 24 featuring YBD: Renli Su - Romance Top with Ruffles & Strings Klements - The Dusk Dress in Floral Explosion Minki London - Pretty in Pink Ruche Dress

Grazia China

Grazia China

Grazia China's Spring Fashion Issue featuring Alessandra Ambrosio in YBD's Cool Girls Don't Sleep Boots by HAVVA.

S Magazine

S Magazine

S Magazine featuring YBD's Moon Lee Artwear Navy & White Sleeveless Long Dress and Faustine Steinmetz Hand Woven Oversized Denim Jacket

Stella Magazine

Stella Magazine

Stella Magazine featuring YBD's Kate Sheridan Plant Holder.

Design Scene Magazine

Design Scene Magazine

Design Scene Magazine featuring YBD's Natalie B Coleman Pleated Victorian Taffeta Top. 

Gabriella Berdugo x Simeon Farrar

Gabriella Berdugo x Simeon Farrar

@leboudoirselectif wearing YBD's Simeon Farrar Attention Tote at London Fashion Week.  

Jodie L Dunworth x Kelly Love

Jodie L Dunworth x Kelly Love

@jodieldun wearing YBD's Kelly Love Lost Innocence Blouse at London Fashion Week.  

Oh Comely Magazine

Oh Comely Magazine

Oh Comely Issue 47 featuring YBD's: Eudon Choi - Harriet Dress in Black & White Gingham Natalie B Coleman - Pleated Victorian Taffeta Dress Caplan Entwisle - Oversized ..

Anisa Sojka x YBD

Anisa Sojka x YBD

@anisasojka wearing YBD's Alice Lee Coffee Sack Coat at London Fashion Week.  

ELLE Middle East

ELLE Middle East

ELLE Middle East February Issue featuring YBD's Minki Pretty in Pink Ruche Dress and Longshaw Ward Black on Black Transparent Jacket.

Becky Tong x YBD

Becky Tong x YBD

DJ @becky.tong wearing YBD's SYKES Grace Roll Neck Body in Zebra and Eudon Choi Rachel Trouser in Camel Cotton to the Dior Exhibition Launch at the V&A Museum, London. ..

The London Chatter x Dear Frances

The London Chatter x Dear Frances

@thelondonchatter x Dear Frances @thelondonchatter wearing YBD's Dear Frances Spirit Boot in Black Croc.  

@theslumflower

@theslumflower

@theslumflower wearing YBD's Kirsty Ward Light Blue Cluster Earrings

Stylist Magazine

Stylist Magazine

Stylist Magazine featuring the Eudon Choi Tompkins Trench Coat in Red.

Mama Uniform!

Mama Uniform!

Me voilà en route vers mes derniers jours / mes dernières semaines avant "LA" rencontre tant attendue. Et je dois dire que depuis que je suis en congé maternité, j'évite au maximum les tenues un ..

The Independent

The Independent

The Independent Online featuring the Rogue Matilda Cow Print Sweetheart Sneakers: Cow print: How to wear Meghan Markle and Victoria Beckham's new favourite pattern

Red Magazine

Red Magazine

Red Magazine February Issue featuring film director Josie Rourke, wearing the Belize Paige Silken Mix Print Dress.  

The London Chatter x YBD

The London Chatter x YBD

@thelondonchatter x YBD I love supporting British designers and this week I thought I’d showcase a few favourite pieces from some of the newer brands on my radar, each ..

Stylonylon x Kelly Love

Stylonylon x Kelly Love

@stylonylon x YBD Young British Designers | Kelly Love For the last in my series with Young British Designers, I wanted to share with you the work of womenswear de..

Stylonylon x Paradise Row

Stylonylon x Paradise Row

@stylonylon x YBD Young British Designers | Paradise Row   One of my favourites to share with you from Young British Designers has to be east London&rsq..