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This is Young British Designers

It was a long time coming. 

A global destination store focusing entirely upon the best and brightest of British fashion.

A world stage where our most talented young people can strut their immensely wonderful stuff.

It’s original. It’s daring. It’s unique. It’s nothing you’ve ever seen before. It’s the UK’s best new talent. It’s insolent and excellent.

It’s beautiful. It’s bold. It’s what you’ve been waiting for.

We’re obsessed with British Fashion, passionate about the work of young designers and thrilled to be showcasing their talent.

YBD is a store and it’s more

Infinite Flora. The AW18 Edit.

@YBDFashion

Wear it's at

“It’s late September and I really should be back at school.....” Summer’s ending with #youngbritishdesignershttps://t.co/l5GpokZjHn

Theresa May Fails to Grasp How Dire Brexit Will Be for Fashion https://t.co/Lwfb3I4NpD via @BoF

@YBDFashion on Instagram
1873284096597633119_15895109 @YBDFashion on Instagram

This is a LULU of a jacket by minki_london Silky, lightweight quilted and look at that seventies tobacco and teal b… https://t.co/4JZl9mNFO4

@YBDFashion on Instagram
1872559049679473591_15895109 @YBDFashion on Instagram

Our favourite ever “Field Trip” with @jwonlondon for #AW18 The new collection is online at https://t.co/EULjBCx9Xs… https://t.co/20VjhQuv5c

@YBDFashion on Instagram
1871946465188141553_15895109 @YBDFashion on Instagram

And then there was @daniel.p.tanner who gave us #Liberty but not as we’ve ever known it. Sweet and savoury and sens… https://t.co/HjFDaJBwAb

And then there was @daniel_p_tanner who gave us #Liberty but not as we’ve ever known it. Sweet and savoury and sens… https://t.co/OtyDiEVUdy

@YBDFashion on Instagram
1871332541077940483_15895109 @YBDFashion on Instagram
@YBDFashion on Instagram
1871312571577364740_15895109 @YBDFashion on Instagram

It’s all about the bejewelled shoes don’t you know? The true gems of #SS19 longshawward @onofflondon #LFW @ 180 the… https://t.co/XhTJeO085q

@YBDFashion on Instagram
1871309343724853924_15895109 @YBDFashion on Instagram
@YBDFashion on Instagram
1871302571232374182_15895109 @YBDFashion on Instagram
@YBDFashion on Instagram
1871293290420443677_15895109 @YBDFashion on Instagram
@YBDFashion on Instagram
1871149041133773716_15895109 @YBDFashion on Instagram
@YBDFashion on Instagram
1868939312084867091_15895109 @YBDFashion on Instagram

September Consolation

If we must be 'back to school' let it be cool....

1

RHYTHM BAG in Tumbled Pruna

By Kate Sheridan

Such a clever, ever so useful everyday bag of a carry everywhere size and the rich prune hue....

YBD
RHYTHM BAG in Tumbled Pruna by Kate Sheridan

2

MARGATE LEGGINGS in Gothic Floral

By Klements

Let's not lose our summer floral fun or dress in black opaque just yet....

YBD
MARGATE LEGGINGS in Gothic Floral by Klements

3

NATURAL COCOON DRAPE SHIRT DRESS

By BITE STUDIOS

The shirt dress is always a good idea and this luxe version is just delectable...

YBD
NATURAL COCOON DRAPE SHIRT DRESS by BITE STUDIOS
YBD
RHYTHM BAG in Tumbled Pruna by Kate Sheridan

HOPE Long Sleeved Dress in Cherry

By Belize

Glorious swooshy dress in vibrant cherry red scattered with bright blue forget-me-nots....

4

YBD
HOPE Long Sleeved Dress in Cherry by Belize

PVC ATTENTION TOTE

By Simeon Farrar

Stop. Look. Listen. This is the coolest bag.

5

YBD
PVC ATTENTION TOTE by Simeon Farrar

Starstruck Burgundy Brogue

By Rogue Matilda

Starstruck Burgundy Brogue by Rogue Matilda. Starstruck is reimagined in a brand new colour way for the new season. Feat..

6

YBD
Starstruck Burgundy Brogue by Starstruck Burgundy Brogue

In the News, On the Streets

How fans, friends & followers wear YBD.

Talking With Artist Nina Baxter - Alice Frances

Talking With Artist Nina Baxter - Alice Frances

Alice spoke with London based artist Nina Baxter about her current work. Nina creates beautiful geometric paintings, in wonderfully satisfying ..

Stiletto Shades X LISOU

Stiletto Shades X LISOU

@stilettoshades wearing the LISOU Angel One Sleeve Top in Fuschia. Photo credit: Morgane Maurice - @morganetheunicorn_photography      

Make Something - ft. Florence Bridge

Make Something - ft. Florence Bridge

Je l'avais bien dit ! Que je reviendrai avec quelques petites photos. On a profité d'une balade au détour de notre quartier pour fair..

The Must Have A-List Tee

The Must Have A-List Tee

Here. Now. As seen in Heat. As seen on your favourite celebs. Which one are you?

Why the world needs young British designers

Why the world needs young British designers

It's been a long time coming. A global destination store focusing entirely upon the best and brightest of our homegrown fashion designers. A world ..

Vogue Fashion's Night In

Vogue Fashion's Night In

Edie Campbell has been getting ready for the coming colder weather by purchasing this Danielle Scutt coat from YOUNGBRITISHDESIGNERS.COM: "I love this coat because it looks ab..

Top 10 Uniquely British Christmas Gifts (part 1)

Top 10 Uniquely British Christmas Gifts (part 1)

1. For husbands, lovers, brothers, friends...we can think of no more wonderful gift than the Issi Volcano Kit Bag (£270). This utterly unique..

How To Do It: Launch A New Fashion Brand

How To Do It: Launch A New Fashion Brand

We are often heard waxing lyrical about emerging young British designers. In the midst of AW12 London Fashion Week we are delighted to confirm that..

Attagirl!

Attagirl!

Sometimes a pair of shoes gets into your head and won't let go. You can see yourselves in them, see them making every outfit burst into life, see everyone staring at your gorgeous new heels. What you absolutely can't see is your l..

Set The Tone

Set The Tone

Spring’s fashion trend is here in black and white. OK! Magazine features the Caity Rucksack in White by Danielle Foster, the Washed Black Denim Skirt with Chiffon Panels by REJINA PYO and the Lexington White Cotton Shir..

Millennial Mega Babe

Millennial Mega Babe

Guest Blog by Alice Frances Millennial Mega Babe 2 We caught up with Interior Design student Imy Green, and photographed her in her favourite pieces from Young Bri..

Telegraph Online

Telegraph Online

Coverage on The Telegraph Online, featuring Rockins Classic Sunny Velvet Blazer.  

DNA Magazine

DNA Magazine

Coverage on DNA Magazine online, featuring the Teija Eilola Hand-Smocked Sand Gingham Shirt Dress & Blue Stripe Shirt With Hand-Smocked Sleeves. See the full editorial here.

Meli Melo

Meli Melo

  December is one of my favorite months of the year! Sorry loves- it's been a while since my last post. Life has been really hectic- work has been monopolizing all my time. =(  Hopefully I'll be able to fill you in with..

Le Retour

Le Retour

Après plus de deux mois sans appareil photo et plein de jolies choses à vous montrer, on a sauté sur l'occasion d'un rayon de soleil ce dimanche pour shooter cette sublime petite robe rouge volantée, qu..

Effortless elegance from Edward Mongzar

Effortless elegance from Edward Mongzar

I have worked with many brands and designers the last two and a half years. But Edward Mongzar is the one who definitely stood out. Why? Read the e..

Sandflowers

Sandflowers

Je suis de retour de mon incroyable séjour express à New York que certaines d’entre vous ont peut-être suivi sur instagram et que je vous raconterai très bientôt ici sur le blog photos &agrav..

Comment Te Dire Adieu?

Comment Te Dire Adieu?

Un petit look shooté il y a déjà un petit moment, avant l’arrivée de la pluie qui ne nous laisse pas beaucoup de répit depuis quelques..

Couleur Citrouille

Couleur Citrouille

Une fois de plus, le mois d’octobre est passé bien trop vite ! Heureusement, l’automne n’est pas encore fini ! J’aime tellement ces quelques sem..

White Poppies

White Poppies

Et voilà, un claquement de doigt et nous sommes déjà en avril ! J’ai cette impression bizarre qu’on m’a volé mon mois de mars ! Le temps passe vite, mais alors là, avec mes 3 al..