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WELCOME TO YBD

It was a long time coming.

A global destination store focusing entirely upon the best and brightest of British fashion. A world stage where our most talented young people can strut their immensely wonderful stuff.

It’s original. It’s daring. It’s unique. It’s nothing you’ve ever seen before. It’s the UK’s best new talent. It’s insolent and excellent. It’s beautiful. It’s bold. It’s what you’ve been waiting for. We’re obsessed with British Fashion, passionate about the work of young designers and thrilled to be showcasing their talent.

YBD is a store and it’s more.

@YBDFashion

Wear it's at

@YBDFashion

Can’t get enough of waking to this summer’s endless sunshine....#earlymorningreading #poetry #Morning by… https://t.co/NgB4GoBCC3

1828913784930411022_15895109 @YBDFashion on Instagram

1827909504932981620_15895109 @YBDFashion on Instagram

1826285433547663561_15895109 @YBDFashion on Instagram

@YBDFashion

“Chilling ‘cos I’ve run out of willing” #Tedtalks #coolingoff #hotdog #flatout #dogsofinstagram… https://t.co/LqqEdMFqrC

@YBDFashion

I get sea-starved when I’m not in St Ives or wild swimming in the Ionian. But @indiamahon made this pendant out of… https://t.co/ezkDrC9vbF

@YBDFashion

Oh hello Harrogate Today we’ve been with the very lovely @indiamahon and her hand-crafted jewels sett… https://t.co/juxfFbhmvJ

@YBDFashion

Oh hello Harrogate Today we’ve been with the very lovely @indiamahon and her hand-crafted jewels sett… https://t.co/MJT0OQYXvm

1822625558980593773_15895109 @YBDFashion on Instagram

@YBDFashion

Tomorrow. Friday 13th. Unlucky for some...but maybe not for you? Keep an eye on your emails from 9am tomorrow as… https://t.co/RTL0mSijeW

@YBDFashion

We’ve been ever so choosy with our bricks ‘n mortar pop ups. Last year we popped up in Hong Kong with the mighty… https://t.co/SQHPbMsle6

@YBDFashion

We’ve been ever so choosy with our bricks ‘n mortar pop ups. Last year we popped up in Hong Kong with the mighty la… https://t.co/MkvuwwFGeu

@YBDFashion

Today (I love the weather but...) I’d like to wear a crisp, cotton shirt dress please. This one will do nicely. Def… https://t.co/wbQhtjUa1p

@YBDFashion

#youngbritishdesigners @ Young British Designers https://t.co/05LO9MKd9L

Wear To Be Cool

Our Hot Picks

1

FUKUSHIMA Dress Print No.2

By IA London

Easy flowing and cool sleeveless dress that is also a work of art...

2

BEE Linen Dress in Black

By Beaumont Organic

Oh linen only you will do this Summer.....

BEE Linen Dress in Black by Beaumont Organic

3

Black Drunken Sailor T-Shirt

By Bruta

A little black cotton tee to sing along to...

PAINTERLY Polka Dot Skirt

By Clio Peppiatt

Light and breezy, blue dotted and easy skirt to waft through a heatwave in...

4

PAINTERLY Polka Dot Skirt by Clio Peppiatt

ALCUDIA Embroidered Lace Blouse Black

By Ziiga

Light as a breeze black lace top for holidays and back again...

5

ALCUDIA Embroidered Lace Blouse Black by Ziiga

BUD Crossbody Bag in Natural

By M.Hulot

On hot days a light, soft, squishy delectable bag is all we need...

6

BUD Crossbody Bag in Natural by BUD Crossbody Bag in Natural

Easy Returns

We hope you’ll love your order, but if something isn’t quite right, returning to us is easy with our DHL collection service wherever you are in the world. It’s also always free returns for the UK and Ireland!