This is Young British Designers
It was a long time coming.
A global destination store focusing entirely upon the best and brightest of British fashion.
A world stage where our most talented young people can strut their immensely wonderful stuff.
It’s original. It’s daring. It’s unique. It’s nothing you’ve ever seen before. It’s the UK’s best new talent. It’s insolent and excellent.
It’s beautiful. It’s bold. It’s what you’ve been waiting for.
We’re obsessed with British Fashion, passionate about the work of young designers and thrilled to be showcasing their talent.
YBD is a store and it’s more.
