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WELCOME TO YBD

It was a long time coming.

A global destination store focusing entirely upon the best and brightest of British fashion. A world stage where our most talented young people can strut their immensely wonderful stuff.

It’s original. It’s daring. It’s unique. It’s nothing you’ve ever seen before. It’s the UK’s best new talent. It’s insolent and excellent. It’s beautiful. It’s bold. It’s what you’ve been waiting for. We’re obsessed with British Fashion, passionate about the work of young designers and thrilled to be showcasing their talent.

YBD is a store and it’s more.

@YBDFashion

Wear it's at

1826285433547663561_15895109 @YBDFashion on Instagram

@YBDFashion

“Chilling ‘cos I’ve run out of willing” #Tedtalks #coolingoff #hotdog #flatout #dogsofinstagram… https://t.co/LqqEdMFqrC

@YBDFashion

I get sea-starved when I’m not in St Ives or wild swimming in the Ionian. But @indiamahon made this pendant out of… https://t.co/ezkDrC9vbF

@YBDFashion

Oh hello Harrogate Today we’ve been with the very lovely @indiamahon and her hand-crafted jewels sett… https://t.co/juxfFbhmvJ

@YBDFashion

Oh hello Harrogate Today we’ve been with the very lovely @indiamahon and her hand-crafted jewels sett… https://t.co/MJT0OQYXvm

1822625558980593773_15895109 @YBDFashion on Instagram

@YBDFashion

Tomorrow. Friday 13th. Unlucky for some...but maybe not for you? Keep an eye on your emails from 9am tomorrow as… https://t.co/RTL0mSijeW

@YBDFashion

We’ve been ever so choosy with our bricks ‘n mortar pop ups. Last year we popped up in Hong Kong with the mighty… https://t.co/SQHPbMsle6

@YBDFashion

We’ve been ever so choosy with our bricks ‘n mortar pop ups. Last year we popped up in Hong Kong with the mighty la… https://t.co/MkvuwwFGeu

@YBDFashion

Today (I love the weather but...) I’d like to wear a crisp, cotton shirt dress please. This one will do nicely. Def… https://t.co/wbQhtjUa1p

@YBDFashion

#youngbritishdesigners @ Young British Designers https://t.co/05LO9MKd9L

@YBDFashion

Girl on a swing. It’s an easy thing. #sundaysunday #dappledshade #mytrees #blueskies #tunesplayinginpark… https://t.co/ooEw6gCLOJ

Get your sale on...

Unique pieces at rather unique prices

1

Red Tie-Waist Cotton Tunic Dress

By Teija Eilola

At once super stylish and comfortable. Wear this atomic red dress as the mood takes you... Was £364. Now £250.

Red Tie-Waist Cotton Tunic Dress by Teija Eilola

2

Oversized Yaria Shirt

By Steven Tai

A cool oversized shirt with yellow accents, stripes and flow. Beautifully simple yet quirky. Was £245. Now £175.

3

PAULINE TROUSER in Blue Contrast

By Eudon Choi

A little bit 50's and a whole lot now with these eye-catching and flattering jean style pants. Was £295. Now £195.

PAULINE TROUSER in Blue Contrast by Eudon Choi

GENTLE SONG Striped Top

By Kelly Love

A very lovely summer top to pair with everything from denim cut-offs to silk skirts.. Was £265. Now £165.

4

MACRAME BAG IN VERMILLION RED

By LF Markey

A uniquely designed and personally crafted artisanal bag is an effortless summer accessory. Was £70. Now £45.

5

MACRAME BAG IN VERMILLION RED by LF Markey

MULTI CHECK SLEEVELESS RUFFLE HEM DRESS

By MINKI LONDON

The perfect summer go-to, easy to wear day through to night. Was £395. Now £295.

6

MULTI CHECK SLEEVELESS RUFFLE HEM DRESS by MULTI CHECK SLEEVELESS RUFFLE HEM DRESS

Easy Returns

We hope you’ll love your order, but if something isn’t quite right, returning to us is easy with our DHL collection service wherever you are in the world. It’s also always free returns for the UK and Ireland!