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WELCOME TO YBD

It was a long time coming. 

A global destination store focusing entirely upon the best and brightest of British fashion. A world stage where our most talented young people can strut their immensely wonderful stuff.

It’s original. It’s daring. It’s unique. It’s nothing you’ve ever seen before. It’s the UK’s best new talent. It’s insolent and excellent. It’s beautiful. It’s bold. It’s what you’ve been waiting for. We’re obsessed with British Fashion, passionate about the work of young designers and thrilled to be showcasing their talent.

YBD is a store and it’s more. 

@YBDFashion

Wear it's at

Can’t get enough of waking to this summer’s endless sunshine....#earlymorningreading #poetry #Morning by… https://t.co/NgB4GoBCC3

@YBDFashion on Instagram
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@YBDFashion on Instagram
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@YBDFashion on Instagram
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@YBDFashion on Instagram
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“Chilling ‘cos I’ve run out of willing” #Tedtalks #coolingoff #hotdog #flatout #dogsofinstagramhttps://t.co/LqqEdMFqrC

@YBDFashion on Instagram
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I get sea-starved when I’m not in St Ives or wild swimming in the Ionian. But @indiamahon made this pendant out of… https://t.co/ezkDrC9vbF

@YBDFashion on Instagram
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Oh hello Harrogate Today we’ve been with the very lovely @indiamahon and her hand-crafted jewels sett… https://t.co/juxfFbhmvJ

Oh hello Harrogate Today we’ve been with the very lovely @indiamahon and her hand-crafted jewels sett… https://t.co/MJT0OQYXvm

@YBDFashion on Instagram
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@YBDFashion on Instagram
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Tomorrow. Friday 13th. Unlucky for some...but maybe not for you? Keep an eye on your emails from 9am tomorrow as… https://t.co/RTL0mSijeW

@YBDFashion on Instagram
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We’ve been ever so choosy with our bricks ‘n mortar pop ups. Last year we popped up in Hong Kong with the mighty… https://t.co/SQHPbMsle6

We’ve been ever so choosy with our bricks ‘n mortar pop ups. Last year we popped up in Hong Kong with the mighty la… https://t.co/MkvuwwFGeu

@YBDFashion on Instagram
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Today (I love the weather but...) I’d like to wear a crisp, cotton shirt dress please. This one will do nicely. Def… https://t.co/wbQhtjUa1p

Get your sale on...

Unique pieces at rather unique prices

1

Red Tie-Waist Cotton Tunic Dress

By Teija Eilola

At once super stylish and comfortable. Wear this atomic red dress as the mood takes you... Was £364. Now £250.

YBD
Red Tie-Waist Cotton Tunic Dress by Teija Eilola

2

Oversized Yaria Shirt

By Steven Tai

A cool oversized shirt with yellow accents, stripes and flow. Beautifully simple yet quirky. Was £245. Now £175.

YBD
Oversized Yaria Shirt by Steven Tai

3

PAULINE TROUSER in Blue Contrast

By Eudon Choi

A little bit 50's and a whole lot now with these eye-catching and flattering jean style pants. Was £295. Now £195.

YBD
PAULINE TROUSER in Blue Contrast by Eudon Choi
YBD
Red Tie-Waist Cotton Tunic Dress by Teija Eilola

GENTLE SONG Striped Top

By Kelly Love

A very lovely summer top to pair with everything from denim cut-offs to silk skirts.. Was £265. Now £165.

4

YBD
GENTLE SONG Striped Top by Kelly Love

MACRAME BAG IN VERMILLION RED

By LF Markey

A uniquely designed and personally crafted artisanal bag is an effortless summer accessory. Was £70. Now £45.

5

YBD
MACRAME BAG IN VERMILLION RED by LF Markey

MULTI CHECK SLEEVELESS RUFFLE HEM DRESS

By MINKI LONDON

The perfect summer go-to, easy to wear day through to night. Was £395. Now £295.

6

YBD
MULTI CHECK SLEEVELESS RUFFLE HEM DRESS by MULTI CHECK SLEEVELESS RUFFLE HEM DRESS

Easy Returns

We hope you’ll love your order, but if something isn’t quite right, returning to us is easy with our DHL collection service wherever you are in the world. It’s also always free returns for the UK and Ireland!

In the News, On the Streets

How fans, friends & followers wear YBD.

Talking With Artist Nina Baxter - Alice Frances

Talking With Artist Nina Baxter - Alice Frances

Alice spoke with London based artist Nina Baxter about her current work. Nina creates beautiful geometric paintings, in wonderfully satisfying ..

Stiletto Shades X LISOU

Stiletto Shades X LISOU

@stilettoshades wearing the LISOU Angel One Sleeve Top in Fuschia. Photo credit: Morgane Maurice - @morganetheunicorn_photography      

Make Something - ft. Florence Bridge

Make Something - ft. Florence Bridge

Je l'avais bien dit ! Que je reviendrai avec quelques petites photos. On a profité d'une balade au détour de notre quartier pour fair..

The Must Have A-List Tee

The Must Have A-List Tee

Here. Now. As seen in Heat. As seen on your favourite celebs. Which one are you?

Why the world needs young British designers

Why the world needs young British designers

It's been a long time coming. A global destination store focusing entirely upon the best and brightest of our homegrown fashion designers. A world ..

Vogue Fashion's Night In

Vogue Fashion's Night In

Edie Campbell has been getting ready for the coming colder weather by purchasing this Danielle Scutt coat from YOUNGBRITISHDESIGNERS.COM: "I love this coat because it looks ab..

Top 10 Uniquely British Christmas Gifts (part 1)

Top 10 Uniquely British Christmas Gifts (part 1)

1. For husbands, lovers, brothers, friends...we can think of no more wonderful gift than the Issi Volcano Kit Bag (£270). This utterly unique..

How To Do It: Launch A New Fashion Brand

How To Do It: Launch A New Fashion Brand

We are often heard waxing lyrical about emerging young British designers. In the midst of AW12 London Fashion Week we are delighted to confirm that..

Attagirl!

Attagirl!

Sometimes a pair of shoes gets into your head and won't let go. You can see yourselves in them, see them making every outfit burst into life, see everyone staring at your gorgeous new heels. What you absolutely can't see is your l..

Set The Tone

Set The Tone

Spring’s fashion trend is here in black and white. OK! Magazine features the Caity Rucksack in White by Danielle Foster, the Washed Black Denim Skirt with Chiffon Panels by REJINA PYO and the Lexington White Cotton Shir..

Millennial Mega Babe

Millennial Mega Babe

Guest Blog by Alice Frances Millennial Mega Babe 2 We caught up with Interior Design student Imy Green, and photographed her in her favourite pieces from Young Bri..

Telegraph Online

Telegraph Online

Coverage on The Telegraph Online, featuring Rockins Classic Sunny Velvet Blazer.  

DNA Magazine

DNA Magazine

Coverage on DNA Magazine online, featuring the Teija Eilola Hand-Smocked Sand Gingham Shirt Dress & Blue Stripe Shirt With Hand-Smocked Sleeves. See the full editorial here.

Meli Melo

Meli Melo

  December is one of my favorite months of the year! Sorry loves- it's been a while since my last post. Life has been really hectic- work has been monopolizing all my time. =(  Hopefully I'll be able to fill you in with..

Le Retour

Le Retour

Après plus de deux mois sans appareil photo et plein de jolies choses à vous montrer, on a sauté sur l'occasion d'un rayon de soleil ce dimanche pour shooter cette sublime petite robe rouge volantée, qu..

Effortless elegance from Edward Mongzar

Effortless elegance from Edward Mongzar

I have worked with many brands and designers the last two and a half years. But Edward Mongzar is the one who definitely stood out. Why? Read the e..

Sandflowers

Sandflowers

Je suis de retour de mon incroyable séjour express à New York que certaines d’entre vous ont peut-être suivi sur instagram et que je vous raconterai très bientôt ici sur le blog photos &agrav..

Comment Te Dire Adieu?

Comment Te Dire Adieu?

Un petit look shooté il y a déjà un petit moment, avant l’arrivée de la pluie qui ne nous laisse pas beaucoup de répit depuis quelques..

Couleur Citrouille

Couleur Citrouille

Une fois de plus, le mois d’octobre est passé bien trop vite ! Heureusement, l’automne n’est pas encore fini ! J’aime tellement ces quelques sem..

White Poppies

White Poppies

Et voilà, un claquement de doigt et nous sommes déjà en avril ! J’ai cette impression bizarre qu’on m’a volé mon mois de mars ! Le temps passe vite, mais alors là, avec mes 3 al..