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WELCOME TO YBD

It was a long time coming. 

A global destination store focusing entirely upon the best and brightest of British fashion. A world stage where our most talented young people can strut their immensely wonderful stuff.

It’s original. It’s daring. It’s unique. It’s nothing you’ve ever seen before. It’s the UK’s best new talent. It’s insolent and excellent. It’s beautiful. It’s bold. It’s what you’ve been waiting for. We’re obsessed with British Fashion, passionate about the work of young designers and thrilled to be showcasing their talent.

YBD is a store and it’s more. 

Be in the know.

Be the first to hear about our very latest new designers, special offers, sale previews, competitions and more. Plus get 10% off your first order when you sign up!

@YBDFashion

Wear it's at

Because the expensive sun loungers were bought specifically with Mungo & Ted in mind right? *sits on scorching slat… https://t.co/xQA0mVM34J

@YBDFashion on Instagram
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@YBDFashion on Instagram
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@YBDFashion on Instagram
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5000 views means it’s not just me. What Happens To Culture When You Hire The Wrong Person? https://t.co/A3LzyaJUZD

Thank you @reesjackson for creating the glorious ‘The Slumber Party’ painting and for allowing us to have it on our… https://t.co/XrehgSDNG0

Thank you reesjackson for creating the glorious… https://t.co/KGAhkGKbu4

@YBDFashion on Instagram
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My Dad. Still holding me safe aged 78. The… https://t.co/mpZstzm1fE

@YBDFashion on Instagram
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@YBDFashion on Instagram
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@YBDFashion on Instagram
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Too good to not steal....via aldwinter (who… https://t.co/OCZUGDP6ui

@YBDFashion on Instagram
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When the wait is as exquisite as the gain. When did we lose that? The falling in love from afar? The longing to hav… https://t.co/JTTxJQKtRb

When the wait is as exquisite as the gain. When… https://t.co/aIZ8itBxSR

@YBDFashion on Instagram
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@YBDFashion on Instagram
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Shop the Nurture Edit

Our new summer collection burgeons with life.

1

YELLOW PEONAE PRINT POPLIN DRESS

By Teija Eilola

You can wear this sunny beauty with white trainers, flat slides or strappy heels and deep joy.

YBD
YELLOW PEONAE PRINT POPLIN DRESS by Teija Eilola

2

Striped Sun Wave Top

By Steven Tai

Delightfully fresh and cool summer top in teal and white fine stripes with added orange. What's not to love?

YBD
Striped Sun Wave Top by Steven Tai

3

LOIE BAG in GREEN

By Eudon Choi

Oh this bag. It set the London Fashion Week catwalk alight.

YBD
LOIE BAG in GREEN by Eudon Choi
YBD
YELLOW PEONAE PRINT POPLIN DRESS by Teija Eilola

Long PATTI Dress in Volcano and Magma Print

By Klements

Another piece of glorious wearable art by slow fashion advocate Klements.

4

YBD
Long PATTI Dress in Volcano and Magma Print by Klements

EVA SILK RUFFLE SHIRT

By Florence Bridge

Wear over or open. Drop dead gorgeous by day or night. Unique to YBD.

5

YBD
EVA SILK RUFFLE SHIRT  by Florence Bridge

Silver Lioness Hoop Earrings

By Mikaela Lyons

Delightful statement hoops with our favourite Lioness for added strength and beauty.

6

YBD
Silver Lioness Hoop Earrings by Silver Lioness Hoop Earrings

Easy Returns

We hope you’ll love your order, but if something isn’t quite right, returning to us is easy with our DHL collection service wherever you are in the world. It’s also always free returns for the UK and Ireland!

In the News, On the Streets

How fans, friends & followers wear YBD.

Talking With Artist Nina Baxter - Alice Frances

Talking With Artist Nina Baxter - Alice Frances

Alice spoke with London based artist Nina Baxter about her current work. Nina creates beautiful geometric paintings, in wonderfully satisfying ..

Stiletto Shades X LISOU

Stiletto Shades X LISOU

@stilettoshades wearing the LISOU Angel One Sleeve Top in Fuschia. Photo credit: Morgane Maurice - @morganetheunicorn_photography      

Make Something - ft. Florence Bridge

Make Something - ft. Florence Bridge

Je l'avais bien dit ! Que je reviendrai avec quelques petites photos. On a profité d'une balade au détour de notre quartier pour fair..

The Must Have A-List Tee

The Must Have A-List Tee

Here. Now. As seen in Heat. As seen on your favourite celebs. Which one are you?

Why the world needs young British designers

Why the world needs young British designers

It's been a long time coming. A global destination store focusing entirely upon the best and brightest of our homegrown fashion designers. A world ..

Vogue Fashion's Night In

Vogue Fashion's Night In

Edie Campbell has been getting ready for the coming colder weather by purchasing this Danielle Scutt coat from YOUNGBRITISHDESIGNERS.COM: "I love this coat because it looks ab..

Top 10 Uniquely British Christmas Gifts (part 1)

Top 10 Uniquely British Christmas Gifts (part 1)

1. For husbands, lovers, brothers, friends...we can think of no more wonderful gift than the Issi Volcano Kit Bag (£270). This utterly unique..

How To Do It: Launch A New Fashion Brand

How To Do It: Launch A New Fashion Brand

We are often heard waxing lyrical about emerging young British designers. In the midst of AW12 London Fashion Week we are delighted to confirm that..

Attagirl!

Attagirl!

Sometimes a pair of shoes gets into your head and won't let go. You can see yourselves in them, see them making every outfit burst into life, see everyone staring at your gorgeous new heels. What you absolutely can't see is your l..

Set The Tone

Set The Tone

Spring’s fashion trend is here in black and white. OK! Magazine features the Caity Rucksack in White by Danielle Foster, the Washed Black Denim Skirt with Chiffon Panels by REJINA PYO and the Lexington White Cotton Shir..

Millennial Mega Babe

Millennial Mega Babe

Guest Blog by Alice Frances Millennial Mega Babe 2 We caught up with Interior Design student Imy Green, and photographed her in her favourite pieces from Young Bri..

Telegraph Online

Telegraph Online

Coverage on The Telegraph Online, featuring Rockins Classic Sunny Velvet Blazer.  

DNA Magazine

DNA Magazine

Coverage on DNA Magazine online, featuring the Teija Eilola Hand-Smocked Sand Gingham Shirt Dress & Blue Stripe Shirt With Hand-Smocked Sleeves. See the full editorial here.

Meli Melo

Meli Melo

  December is one of my favorite months of the year! Sorry loves- it's been a while since my last post. Life has been really hectic- work has been monopolizing all my time. =(  Hopefully I'll be able to fill you in with..

Le Retour

Le Retour

Après plus de deux mois sans appareil photo et plein de jolies choses à vous montrer, on a sauté sur l'occasion d'un rayon de soleil ce dimanche pour shooter cette sublime petite robe rouge volantée, qu..

Effortless elegance from Edward Mongzar

Effortless elegance from Edward Mongzar

I have worked with many brands and designers the last two and a half years. But Edward Mongzar is the one who definitely stood out. Why? Read the e..

Sandflowers

Sandflowers

Je suis de retour de mon incroyable séjour express à New York que certaines d’entre vous ont peut-être suivi sur instagram et que je vous raconterai très bientôt ici sur le blog photos &agrav..

Comment Te Dire Adieu?

Comment Te Dire Adieu?

Un petit look shooté il y a déjà un petit moment, avant l’arrivée de la pluie qui ne nous laisse pas beaucoup de répit depuis quelques..

Couleur Citrouille

Couleur Citrouille

Une fois de plus, le mois d’octobre est passé bien trop vite ! Heureusement, l’automne n’est pas encore fini ! J’aime tellement ces quelques sem..

White Poppies

White Poppies

Et voilà, un claquement de doigt et nous sommes déjà en avril ! J’ai cette impression bizarre qu’on m’a volé mon mois de mars ! Le temps passe vite, mais alors là, avec mes 3 al..