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This is where you can shop the UK’s new generation of fashion talent. It’s beautiful. It’s bold. It’s what you’ve been waiting for. It’s like nothing you’ve ever seen before.



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  • #SHEWEARSITWELL

    How fans, friends & followers wear YBD.

    Gabriella Berdugo x Simeon Farrar

    Gabriella Berdugo x Simeon Farrar

    @leboudoirselectif wearing YBD's Simeon Farrar Attention Tote at London Fashion Week.  

    Jodie L Dunworth x Kelly Love

    Jodie L Dunworth x Kelly Love

    @jodieldun wearing YBD's Kelly Love Lost Innocence Blouse at London Fashion Week.  

    Anisa Sojka x YBD

    Anisa Sojka x YBD

    @anisasojka wearing YBD's Alice Lee Coffee Sack Coat at London Fashion Week.  

    Becky Tong x YBD

    Becky Tong x YBD

    DJ @becky.tong wearing YBD's SYKES Grace Roll Neck Body in Zebra and Eudon Choi Rachel Trouser in Camel Cotton to the Dior Exhibition Launch at the V&A Museum, London. ..

    @theslumflower

    @theslumflower

    @theslumflower wearing YBD's Kirsty Ward Light Blue Cluster Earrings

    Mama Uniform!

    Mama Uniform!

    Me voilà en route vers mes derniers jours / mes dernières semaines avant "LA" rencontre tant attendue. Et je dois dire que depuis que je suis en congé maternité, j'évite au maximum les tenues un ..

    Stylonylon x Kelly Love

    Stylonylon x Kelly Love

    @stylonylon x YBD Young British Designers | Kelly Love For the last in my series with Young British Designers, I wanted to share with you the work of womenswear de..

    Stylonylon x Paradise Row

    Stylonylon x Paradise Row

    @stylonylon x YBD Young British Designers | Paradise Row   One of my favourites to share with you from Young British Designers has to be east London&rsq..

    Stylonylon x YBD

    Stylonylon x YBD

    @stylonylon x YBD Young British Designers | Introducing Belize Launched in 2010, Young British Designers celebrates and is home to a gorgeous collective of emergin..

    Coup de coeur créateur #20

    Coup de coeur créateur #20

    Coup de coeur créateur #20   Ahhhh ça faisait longtemps que j'avais envie de réalimenter cette rubrique ! Tant j'ai d&e..